Fantasy Theme Analysis of Commercial Essay Example for Free

Fantasy Theme Analysis of Commercial Essay â€Å"It’s Not About the Shoes† The Jordan Brand attempts to communicate to its audience that to become legendary they need to understand that it is not about the shoes, but what it is you do in them. They do this by showing a number of star athletes performing when they were in college and high school to the narrator’s (Michael Jordan) words. This paper hypothesizes how it is the Jordan Brand attempts to bring their audience to the shared rhetorical vision of becoming legendary, through fantasy themes in their ad â€Å"It’s Not About the Shoes†. The Fantasy Theme Criticism To understand this paper’s argument on how it is the Jordan Brand attempts to use fantasy themes in their ad, we must first understand what exactly the Fantasy Theme Criticism is. It was created by Ernest G. Bormann, and was designed to provide insights into the shared worldview of a group of rhetors. It is derived from the Symbolic Convergence Theory, and can be applied to different types of rhetoric including the kind(s) used on small groups, social movements, political campaigns, and organizational communication. The criticism relies on two assumptions. One, that rhetoric creates reality, and two, that convergence occurs. With regards to rhetoric creating reality we are to assume that the symbolic forms that are created from the rhetoric are not imitations but organs of reality. This is because it is through their agency that anything becomes real. We assume to that convergence occurs because symbols not only create reality for individuals but that individual’s meanings can combine to create a shared reality for participants. The shared reality then provides a basis for the community of participants to discuss their common experiences and to achieve a mutual understanding. The consequence of this is that the individuals develop the same attitudes and emotions to the personae of the drama. Within this criticism the audience is seen as the most critical part because the sharing of the message is seen as being so significant. The basic unit of this analysis is looking at the different fantasy themes within the rhetoric being analyzed. Fantasy themes tell a story that  accounts for the groups experience and that is the reality of the participants. The three fantasy themes that are necessary to create a drama are setting, characters, and actions. These fantasy themes then come together to form a fantasy type, and rhetorical vision. A fantasy type is a stock rhetorical vision that appears repeatedly in the rhetoric of a group. The actual rhetorical vision is the unified putting together of the various shared fantasies, or a swirling together of fantasy themes to provide a credible interpretation of reality. In the event there is a rhetorical vision, it is suggested that a rhetorical community forms that consists of participants in the vision, or members who have shared the fantasy themes. It is within this community that the ability to understand and act on the motives for action that the rhetorical vision attempts to communicate reside. Analysis Within this ad, there is a number of fantasy themes that the Jordan Brand incorporated that potentially could lead their audience to the desired rhetorical vision they wished to communicate. This part of the paper will seek to analyze this ad by first looking at our ads relationship with the audience, and then breaking the fantasy themes down into the three different kinds that make up this analysis and how they could come together to form a fantasy type and rhetorical vision. In order for the ad to make sense it must share a First there is the setting theme(s). Setting themes depict where it is the action is taking place. In this ad, there are a variety of different athletic venues depicted in which the physical setting takes place for athletes to become legendary. For example, there is a basketball court (P3, P8, P15, P20, P21), a boxing ring (P12-13), a baseball field (P5-6), and football field (P11, P17-18). All of these different physical places are where athletes go to train and perform to become legendary. We here the narrator state various inspirational lines pertaining to ones performance such as, â€Å"It’s about work before glory† (L10-11) and that it is about â€Å"Taking everything you have been given, and making something better† (L8-9). This suggests to the audience that practice and hard work in whatever sport you choose to compete in, are required if you wish to become legendary. The next major setting theme of the ad is within the audience is itself. In the very first scene (P1) all we see initially is the shoes with an unidentified person sitting in them. The screen then scrolls up to reveal a man who it is sitting in a chair deep in thought. This is possibly meant to be symbolic that each and every person in the audience is that athlete in those shoes. Then in the final scene we see a black screen with the words Become Legendary. These two slides form the setting that each member of the audience is supposed to face, the moment in their mind at which they either decide in favor of, or against attempting to become legendary. In addition to this the ad references â€Å"you† the audience a total of 8 times. This supports that the ad is trying to communicate to its audience wherever it is, and since this ad is attempting to call to action its audience the setting is within the audiences minds themselves when they are making their decision. Next there is the characters theme(s). Character themes are any person or object shown engaging in human like action. As previously stated, the ad references â€Å"you† a total of 8 times and makes clear that the audience is the most important character in this ad. Through the imagery and words, the audience is supposed to either imagine themselves as the athletes depicted, or as themselves in similar settings on the athletic field. This inclusive strategy of using the language and themes of the ad to relate to the audience helps to build convergence The athletes who are shown in the ad are also important characters. It is not explicitly stated in the ad who these athletes are, but by watching the ad and viewing the final scene in which the words Become Legendary (P22) appear, the audience can infer that whoever these athletes are, they are legends in their respective games. They are depicted throughout the ad performing various acts of athletic ability, and through the narrator’s words the audience is supposed to imagine themselves performing similar acts as these athletes. Finally, there is the actions theme(s). Action themes deal with the action of the drama. Within this ad there are numerous action themes. By looking at the visuals of the ad we see athletes running up and down a basketball court (P3, P20), hitting baseballs (P5-6), shooting a basketball (P8), catching touchdowns (P11, P18), and hitting a punching bag (P13). Accompanying these visuals we here the narrator’s words and are able to understand the qualities these athletes possess, and how their actions (which become transparent through the ads visual and audio display) have lead them to become legendary. For example, we here the narrator say for the baseball scene (P4-6) that â€Å"It’s about having the courage to fail† (L4-5). The audience is supposed to understand that having courage/acting courageous is important to have if one wishes to become legendary. Another example is in slides P12-15 in which we go from the visual of a young boxer working out, to the image of basketball player in celebration and here the words â€Å"It’s about work, before glory† (L10-11). This scene depicts that the action of working hard leads to the act of celebration in victory. This scene also lends itself to the idea that the act of working hard is important to becoming legendary. These themes form a fantasy type which is that it is not about the shoes. We here this exact line stated in P1L1 that â€Å"It is not about the shoes†. Throughout the ad we then see various video clips and pictures that show us, as well as hear our narrator tell us, what it is about. We then hear in L14 that once again â€Å"It’s not about the shoes† and then in L15-16 that â€Å"It’s about what you do in them, it’s about being who you were born to be†. This fantasy type provides the resolution to the original conflict brought about in the first scene. The fantasy themes discussed above all come together to hopefully lead the audience to the rhetorical vision to become legendary, which is what the rhetor hoped to communicate. Through the fantasy themes the audience is able to see how it is that they can become legendary

Summary Of Beyond Formula: American Film Genres :: essays research papers fc

Summary Of Beyond Formula: American Film Genres The passage taken from the book, â€Å"Beyond Formula: American Film Genres† by Stanley Solomon, focuses specifically on Western films. Solomon suggests that, â€Å"the Western is primarily a genre of location,† (56) which not only suggests the plot of the movie but the characters portrayed in the film as well. If the location is based in a harsh or rugged environment, the viewers automatically assume that the characters in the film will be just as rugged or even unlawful. If location of the film takes place in a small country town the viewer knows that this usually means that that the town is under-populated and industrially inept. The viewer also knows that some sort of trial will present itself to the towns people, typically a group of out-laws, and the citizens of the town will have to muster up what courage they have and stand up to their rivals. In this case the towns people usually are unable to overcome their opponents causing them to rally around a strong spiri ted leader to lead them to victory.   Ã‚  Ã‚  Ã‚  Ã‚  The location, according to Solomon, of Western films gives a direct view of moral values that both the hero of the story and the villain understand. If these values are broken both the hero and villain knows the consequence of their cowardly deed. Location also adds to the film by giving the characters another source of danger than the villains, causing them to be aware the their surroundings in order to survive. Solomon states that, â€Å"the location further determines the moral perspective by inviting sudden violence and the accompanying necessity of perpetual violence† (57).   Ã‚  Ã‚  Ã‚  Ã‚  When the hero or villain arrives in the film, the location makes the viewer aware of the characters past, arousing a curiosity about the character and where he came from. â€Å"The arrival of the hero or villain in the Western setting,† Solomon states, â€Å"immediately prompts discussion†¦Ã¢â‚¬  (58). According to Solomon, when the hero or villain shows up in the movie it is to be assumed that he has experienced life, and at the peak of his career, he has reached a critical point where he is now faced with a crisis that must be rectified.   Ã‚  Ã‚  Ã‚  Ã‚  Location, characterization and the characters history are the key elements to the Western film genre. According to Stanly Solomon, location is either a simple town, (or settlement) or the wilderness, and both types of locations involve countless attempts to overcome hardships.

Website Design & Development Proposal for Netrux Global Concepts Limited

Website design & development proposal for Netrux Global Concepts Limited Submitted by Ojumatimi Olusegun, Matric Number 010403085 (Full Time) To the MBA department On 02/11/12 Course: Research Methodology (MBA 804) Lecturer: Prof. S. I. Owualah  © Crystal Design Corp 2012 Email: [email  protected] com Web: www. cystaldesigncorp. com Date2nd November, 2012 ClientNetrux Global Concepts Limited Contact:215/219 Ikorodu Road, Ikorodu Lagos Phone: 014708945 Email: www. netruxng. com Project titleWebsite design and development for Netrux Global Concepts Limited Project description The project will involve designing a website for Netrux Global Concepts Limited. The website will be designed to the very highest standard and will reflect Netrux Global Concepts Limited’s established corporate identity. We will use Dynamic HTML code, an open source content management system (CMS) which will allow you to easily add content such as products, text and images to the website with a minimum of technical knowledge, within a tightly defined design framework.We will design the site with Google in mind, however a further online marketing campaign using search engine optimization (SEO) is strongly recommended at some stage in the future, in order to maximize the number of visitors to the site. This work can be done by us, or can be done by another suitable agency. We also recommend building up a mailing list of potential and current clients, in order to send a monthly newsletter to them with good news + special offers. Scope We would undertake to do the following: a.Planning and wireframes b. Photoshop / Fireworks design of homepage look and feel, based wireframes & client suggestions. Up to 3 alternative look-and-feel versions are included in the quote. c. Image research. d. Design of up to 20 interior page templates, based on signed off wireframes. Up to 10 iterations of each are included in the quote as standard. e. Coding and cross-browser testing of all templates. f. E xtensive cross-browser testing at multiple resolutions. g. Creation of up to 8 contact / enquiry forms, if required. . Pages to be coded to be SEO friendly. Note: Keyword research and other SEO is not included in this quote. i. Setup of Dynamic HTML content management system (CMS), for editing text and images on main website. j. Remote training with CMS, delivered via Skype. (up to 1. 5 hours) Note, onsite training can be arranged for an additional cost. k. Basic user guide to CMS. (supplied as video or PDF) Optional We anticipate the client has a relatively small number of high-value customers.Therefore it is worth considering creating some custom-designed email newsletter and promotional templates to keep in touch with the customers and increase customer loyalty and brand awareness. This is an optional extra and would include: a. Setup of email marketing system for capturing email addresses. b. Creation of email newsletter and promotional templates. c. Testing of emails in multipl e email software, including on iPhone, iPad, Blackberry. d. Remote training with email marketing system, delivered via Skype. (0. 5 hours) Note, onsite training can be arranged for an additional cost. Budget Website design & development The budget for the design & development of the website, including integration with the CMS would be N1,490,000. Images Image research is included in the budget. The price of purchasing images or custom photography is additional. All image purchases will be agreed with the client in advance. Copy writing Copy is to be supplied by the client, therefore we have not quoted for it. Should additional copy be required we shall be happy to quote for it. TrainingRemote (Skype) training and CMS user guide (generally delivered as training videos) is included within the budget. Website hostingN450,000 Optional extras: Email design, setup and training N150,000 Monthly email cost:190,000/month (for up to 500 subscribers) Onsite trainingN700,000 Timescale We would anticipate the project taking 10-14 weeks to complete. The exact speed of design & development will be affected by client turnaround times, for example responding to designs etc. About Crystal Design Corp We’re a small company that helps our clients get impressive results from their websites.Our approach is simple. We believe what matters about a company’s website isn’t how pretty it is or how clever the programming is, it’s how successful the site is. And as any good business person knows, success doesn’t come overnight. That’s why we like to work with you over a reasonable period of time to gradually improve the results your website achieves. Clients Our clients include national and multinational companies such as Federal Inland Revenue service(FIIR), Shell Nigeria, Exxon Mobile, Nestle Nigeria Ltd as well as financial institutions like Diamond bank, GTBank and Citibank.Testimonials If you’re going to be building your business based on systems a web development company has created, it’s important you can rely on them. Here’s what some of our customers say about us: Working with Crystal Design Corp is amazing. Those guys rock! Adesegun Samuel, Exxon Mobile The reason we use Crystal Design Corp is that as well as producing really high-quality work, they're reliable, easy to deal with and able to turn around quick deadlines. I can't recommend Ojumatimi and his team enough! Mike Adenuga, Globalcom NigeriaOur background The company was set up by Ojumatimi O. , CEO, crystal-designs in 2011 after working as a web designer for other agencies since 2009. Sola has been a professional web designer since 2007, and has been designing websites since 2005. The Team We have a team of full-time staff, and a network of freelancers we call on for specific expertise or to assist when we get busy. Our core team consists of: Core team: Sola O. , Designer / CEO Lasisi M. Co-Founder, Developer Tosin H. , Junior Designer Additional experts: Tosin A. Photographer Demola O. , Copywriter Seye Cole, Developer Validity This proposal is valid for 2 months from the date at the top. A 40% deposit is due prior to project commencement. The balance is payable on completion. This proposal is for information purposes only and does not form a contract. We aren’t currently VAT registered. Thanks! Thanks for considering working with us †¦ we really appreciate it! If you’ve got any questions, just ask us and we’ll answer them. Email [email  protected] com or call Sola on 07069176181.

The Play of Romeo and Juliet - Free Essay Example

Sample details Pages: 4 Words: 1204 Downloads: 5 Date added: 2019/03/13 Category Literature Essay Level High school Tags: Romeo and Juliet Essay William Shakespeare Essay Did you like this example? Romeo and Juliet written by Shakespeare, portrays the life of a pair of star-crossed lovers who’s passion ultimately leads the pair to their unfortunate deaths. Shakespeare uses the thematic focus to communicate the way Romeo and Juliet’s love for one another influences the outcome of their relationship in a negative and violent way. Most of the time, being in love makes people become very aware and dramatic to the point that when it comes to losing someone they love, they come to believe that their lives are over and are unable to stop holding on onto the past. Don’t waste time! Our writers will create an original "The Play of Romeo and Juliet" essay for you Create order As shown throughout the play of Romeo and Juliet, love is a great passion, and as it is blinding, it can overwhelm a person powerfully and completely such as hate can. Violence can be influenced in different forms such as an action or an idea inflicted onto yourself or others. In this scene Romeo exclaims, â€Å"To call hers, exquisite, in question more. These happy mask that kiss fair ladies’ brows, Being black, puts us in mind they hide the fair. He that is strucken blind cannot forget the precious treasure of his eyesight lost†(Shakespeare Act 1.2.229-233). After Romeo is declined by Rosaline, his first love, he comes to believe that no one else in the world will ever have the audacity to challenge her beauty and personality, even though shortly after he falls in love at first sight when he layed his eyes on Juliet. Similarly to when Romeo is exiled from Verona, he compains to Friar claiming, â€Å"Ha, banishment? Be merciful, say â€Å"death†; For exile hath more terror in his look, much more than death. Do not say banishment† (Shakespeare Act 3.3.12-14). Romeo argues that being banished from Verona is the worst thing to happen to him therefore arguing it is just saying death by another name. Romeo would gladly chose to die rather than being tortured by being taken away from his love Juliet. As for Juliet, the same state of mindset she took when she heard the news of Romeo’s banishment. Juliet argues, â€Å"But wherefore, villain, didst thou kill my cousin? That villain cousin would have killed my husband.†(Shakespeare Act 3.3.100-101). She defended Romeo claiming his outcomes of being banished much more drastic than the life of her own family. In both scenes, both Romeo and Juliet have gone through a period where there is nothing possible at the moment that would comfort them as much as being better off alone. Both show that they would rather to linger in the dark and become depressed over the idea of love rather than actually trying and working on restoring hope. Both Romeo and Juliet show throughout the play that when ever handling a situation with one another, they inflict pain to themselves mentally and physically by contemplating and attempting violent ideas such as suicide. Love can be very blinding forcing violence to reflect off of the decisions a person makes, meaning why a person decides this and how the action is taken upon. Romeo and Juliet both have shown to make unreasonable and dangerous choices due their love clouding their ability to think wisely. For example, Romeo bought the poison from a apothecary claiming â€Å"There is thy gold, worse poison to mens souls† (Shakespeare Act 5.2.80). He never considered all of his options, but instead immediately jumps to the conclusion of needing to sacrifice his life in order to preserve and defend his love with Juliet. While Juliet being placed in the same situation as well, she states, â€Å"I long to die if what thou speak’st speak not of remedy† (Shakespeare, Act 4.1.66-67). She said this to Friar Lawrence claiming that if he can’t find her a way out of marrying Paris, she will just simply need to take her life away. This highlights the significance of her relationship be tween Romeo demonstrating through her actions how her love for Romeo made her think violently, even if she didn’t follow through with the task she said she was capable of committing . Both lovers show that they are willing to do anything in power without hesitation in order to conserve their relationship even if it means sacrificing one another. Violence can interfere between those you hate and who you love without any intentions to any of them. Romeo never wished to hurt Tybalt in anyway due to him being cousins with Juliet as he claimed, â€Å" I do protest, I never injured thee, But love thee better than thou canst devise, Toll thou shalt know the reason of my love. And so, good Capulet-which name I tender as dearly as mine own† (Shakespeare Act 3.1.67-71). On the other hand, Mercutio believes Romeo to be a dastardly person and refers to him as an â€Å"O calm, dishonourable, vile submission† (Shakespeare Act 3.1.70). Mercutio knows what a threat Tybalt poses against Romeo encouraging Mercution to feel angry by Tybalt’s challenge; therefore, Mercutio obtrudes himself into the conflict as a way to defend Romeo as a way to demonstrate the responsibility and control he holds. Once Mercution has been killed, Romeo results in killing Tybalt out of rage from losing his beloved best friend Mercutio. The platonic love between both Romeo and Mercutio had a big influence in the avengances of Mercutio’s death. Although clearly Tybalt is responsible for Mercutio’s death, Romeo personally expresses his own guilt for having contributed to Mercutio’s death when killing Mercutio. Treating Violence with violence justified and inflicted the real pain Romeo had to experience and cooperate unexpectedly. The power of violence has the capability to do or change anything under it’s influence and control. Romeo and Juliet were prohibited to love one another under the control of their parents due to â€Å"the continuance of their parents rage†(Shakespeare The Prologue. 10). However, the double suicide was what interfered into the families perspectives and resulted ending the conflict between the two feuding families. Both families have looked past through all those years of constant arguing and competition with one another and have come to realize through the a ctions of their children their consequences. Romeo’s Father claimed, â€Å"Alas, my liege, my wife is dead tonight. Grief of my son’s exile hath stopped her breath.† Lady Montague died of grieving for her banished son who she lovedvery much. Both details introduce the idea of how love is the source of all or most of the violence that occur throughout the play of Romeo and Juliet. Had there not been a family feud, there would have been no need for Romeo and Juliet to hide their love resulting in having no one else die tragically. Also arguing the idea that Romeo and Juliet have not been the only ones who have died due to love. The main theme of Love as a cause of violence is frequently shown throughout the entire play of Romeo and Juliet. The amount of power that love contains can work in various ways. In the tragedy of Romeo and Juliet, love causes over dramatic behaviour, bad influences and decisions, and most of all, violent actions and thoughts expressed by the main and minor characters causing harm to others and one’s self.