Chaos And Sorrow In The Great Gatsby - Free Essay Example

Sample details Pages: 3 Words: 753 Downloads: 2 Date added: 2019/03/26 Category Literature Essay Level High school Tags: The Great Gatsby Essay Did you like this example? In the first six chapters of the book, The Great Gatsby, written by F. Scott Fitzgerald, we learn about the characters. For instance, Jay Gatsby is known as a wealthy man who throws whopping parties to attract a person named Daisy. Gatsby and Daisy were close 5 years prior before she married Tom Buchanan. She married Tom because he had money. So Gatsby wants to prove to Daisy that he has money too. Gatsbys next door neighbor, Nick Carraway, who is the narrator of this story, becomes included in the lives of these characters. As the story continues in chapter seven, there are serious conflicts that reveal turning points in the story. For example, Nick glimpses through Gatsby for who he really is. Also, as Daisy and Gatsby continue to cover their relationship, Tom has his suspicions and eventually figures it out. Don’t waste time! Our writers will create an original "Chaos And Sorrow In The Great Gatsby" essay for you Create order Finally, theres an unfortunate event that will change everyones life. As chapter seven begins, Nick starts to perceive Gatsby as who he really is, rather than the one hes portraying to everyone else. He fires all of his servants so they wont gossip: I wanted somebody who wouldnt gossip. Daisy comes over quite often in the afternoons. So the whole caravansary had fallen in like a card house at the disapproval in her eyes. (Fitzgerald, pg. 114). Gatsby also doesnt throw parties anymore. that the lights in his house failed to go on one Saturday night (Fitzgerald, pg. 113). Gatsby got what he wanted with those parties, which was Daisys attention and love. Although many parties took place and many people came, none of the people were as important to him as Daisy, who lived across the lake. Knowing this, Nick sees through Gatsbys back story. As conflict goes on, many relationships are floating in the air; some known and some unrevealed. Daisy and Gatsby are a couple in the shadows until Daisys husband, Tom, shines a light on their relationship. Tom was beyond himself when he learned about this: She had told him that she loved him, and Tom Buchanan saw. He was astounded. (Fitzgerald, pg. 119). Now that Tom knows about their relationship, he starts digging out Gatsbys past, finding rocks of information to break apart and make Gatsby crack. Tom says Ive made a small investigation of this fellow. (Fitzgerald, pg. 122). The Great Gatsby Nick Mullen Tom forces Gatsby to admit he wasnt an Oxford man by saying that he only went there for five months. Tom eventually gets to his breaking point and confronts Gatsby about his relationship with Daisy. At this point, Daisy defends Gatsby by turning on Tom and tells him to have some self-control (Fitzgerald, pg. 129). As relationships are finally being discovered, everyone is dealing with who did what to whom. This is a turning point where their lives will never be the same. In everyones life theres always an unfortunate event or turning point. For the characters in the story, tragedy hit them as they didnt see it coming. In Nicks eyes, he gazes to the future when he says So we drove on toward death through the cooling twilight. (Fitzgerald, pg. 136). In fact, there was a car accident and someone died. Myrtle assumes Tom is driving Gatsbys car as its coming back from New York. Not realizing whos behind the wheel, she runs into the street to get what she thinks is his attention. Unknowing that its Daisy behind the wheel, Myrtle gets hit by Gatsbys car and she dies. Daisy fails to realize not only has she killed someone, but her husbands girlfriend. Dont always take things for granted because youll never know what could happen in the future. For Myrtle, it was letting her feet take action before her brain causing every characters life to never be the same. Through the book, The Great Gatsby, Fitzgerald creates chaos and sorrow. Gatsby is revealed as who he really is, a liar making false claims to get someone he wants. Daisy is revealed as a murderer, even if its unintentional. Tom is demanding and rude, and may have just lost both women in his life. And finally, theres Nick, a man thrown into everyones lives, basically as a bystander, who isnt too thrilled for his future outcome when he says I was thirty. Before me stretched the portentous menacing road of a new decade. (Fitzgerald, pg. 135). Uhh, lets not forget Myrtle, who dies and thus has no story to tell. Through all the great times and sad times in life, ones story can never be perfect.

Impact Of Trade Liberalization On African Countries Essay

The scholarship examining the extent at which trade liberalization (henceforth refers to as economic globalization) impacts poverty levels is limited. This essay examines the relationships between economic globalization and poverty levels in African countries. For instance, a 2006 UNDP report illustrates that just 7.2 percent of Bayelsa and Rivers State (Nigeria) residents were poor in 1980, but in 2004, the poverty index figures rose exponentially to 44.3 percent; Nigeria’s national rural poverty index jumped from 28.3 percent in 1980 to 48 percent in 2000. Also, the 2010 Human Development Report on Nigeria’s Multidimensional Poverty was at 43.25 percent and its population living below $1.25 a day was at 67.98 percent . The reason for this decline, the report noted, must do with the destructive impact of globalization on the local economy in Nigeria. The report avers that more than 70 percent of the residents’ income comes from the informal sector; consisting of farming, fishing, and other related income-generating activities . As Nigeria’s economy, has been fully incorporated into the international economic system, the country’s poverty indexes too seem to have been rising alongside. This seeming relationship between globalization and poverty in Nigeria may run contrary to how economic globalization has been publicized as something beneficial to all. Western institutions have touted trade liberalization as essential for the stability of advanced economies, and as aShow MoreRelatedInternational Factors and Multinational Corporations1724 Words   |  7 PagesRegional Trade Agreements and Global trade liberalization are common terms that are used to analyze different market structures in the market. According to international economics, RTAs (Regional Trading Agreements) are the agreements in which members give each another privileged treatment with respect to the extent by which the trade barriers have been established. On th e other side, Global Trade liberalization is a general term referring to the depletion of trade boundaries globally to ensure freeRead MoreImf Structural Adjustment Programs in Africa1070 Words   |  5 Pageson African debtor nations. SAP’s have been imposed on 36 African Sub-Saharan countries under the assumption that neo-liberal reforms lead to economic growth and an increased standard of living. For that reason, focus was put on macroeconomic policies with the open market based approach. SAP’s generally mandated: -the removal of protections in the manufacturing sector;the elimination of government subsidies for food and some other items -trade liberalization;reductions in barriers to trade, asRead MoreAid is not the Way to Development1427 Words   |  6 Pages Trade, not aid, is the key to economic growth in developing countries. To what extent do you agree with this statement? Introduction Most of the developing countries are mired deeply in economical obstacles, which prevent them from development significantly. In order to overcome those embarrassments world’s society struggles to find the efficient solution for poor countries’ economies. Historically, developed countries undertook policy of giving aid to their coloniesRead MoreEconomic Policies During The World War II1243 Words   |  5 PagesWorld War II, economic policies were marked by two major trends. On one hand, industrialized economies gradually removed trade barriers. These policies were based on the idea that free trade is not only a factor for economic prosperity of nations, but also for the promotion of peace. On the other hand, economic policies of many developing countries with the exception of few countries in Southeast Asia have been conditioned by the belief that the key to development rests in the establishment of a powerfulRead MoreCase Analysis: Brazil’s Wto Cotton Case: Negotiation Through Litigation2248 Words   |  9 PagesBACKGROUND In the history of the WTO, it has been unusual for any developing country to win substantial concessions from the dominating EU-US block for increased market access and reduced tariffs. It is much more unusual when these concessions are granted in agricultural products, the most highly subsidized industry in the West. Starting in 2003 however and starting with the efforts of Brazil’s Pedro de Caramago, developing countries began to take a more aggressive and mobilized stance against EU and AmericanRead MoreSouth Africa1095 Words   |  5 PagesEarlier, I mentioned the unilateral consequences of trade protection policies between cooperating nations or economies. Now let us look at the multilateral effects that this can pose. Research shows that membership in trade organizations like the World Trade Organization (WTO) havent and will not play a significant effect on trade. In the early 90s, Africa signaled a very important shift in its developmental strategy. This shift was f rom the promotion of the continents exports while controllingRead MoreThe Impact Of Technological And Commercial Effects On Economic Growth1642 Words   |  7 Pages(international) trade which enables exchange and consumption of goods and services which they cannot produce, thereby enjoying variety of goods and services to improve the standard of living of their people. Some of the positive effects International trade (IT) have on economic growth (EG) were pointed out by Smith (1776) and this idea triumphed until World War II. The relationship between IT and EG is a vastly argued topic. However, the simple proposition is that it is better to have some trade than noRead MoreThe Effects of Globalization1678 Words   |  7 Pageswhich results in a dramatic increase in investment, cross border trade s well as cultural exchange. Globalization is dominated by nation states, economies of national and the cultural identities of nations. Globalization creates an interconnected world with a global mass culture which is commonly referred to as a global village (Egnatz, 2011). South Africa is integrated highly into the world economy. South Africa is the strongest African economy and has attained positions like being a member of G8 Read MoreRemoval Of Subsides : The Economy Of Senegal Depends On Agriculture1194 Words   |  5 Pages Removal of subsides The economy of Senegal depends on agriculture, particularly the groundnut and cotton farming, which accounts for about 50% of export income (World Bank, 1989). This is due to the countries significance to this sector, after independence the government put in place strategies to increase groundnut production, hence the introduction of a credit system to assist farmers purchase seeds, farm equipment’s and fertilizers at reduced price (Dembele, 2003). This followed the settingRead MoreThe Creation Of The World Bank1999 Words   |  8 Pagesdisparities facing African nations, and open new markets for international trade. Africa’s economic stagnation calls for a shift in paradigm, leaning towards sustained economic growth. It is only through the sustained growth of these economies that the World Bank can claim success. This essay will assess the meaning of failed development, effects of trade liberalization and the impact that multi-national corporations have had on African countries. Imposing neo-liberalism on African nations has led to

Hardware and Software 2D CAD

Question: Discuss about the Hardware and software for 2D CAD. Answer: The minimum Hardware and software requirements for using 2D CAD depending on the latest version of the applications available are. S.NO ITEM DESCRIPTION 1 PROCESSOR Intel Pentium IV or AMD Athlon 64 2 RAM 1 Giga Byte 3 STORAGE 2 GB 4 OPERATING SYSTEM Windows XP, windows 7 , Vista 32 Bit 5 INPUT AND POINTING DEVICE Standard MS complaint USB Mouse and keyboard 6 DISPLAY 1024x768 VGA display 7 DRIVE Standard CD/DVD reader , burner 24x 8 BROWSER Internet explorer 6.0 Processor These processors have a moderate clock speed (= 1.3GHz).This helps the CAD application to perform, calculate and response faster . The time between the user input command and its performed action in the application is greatly reduced. RAM The RAM provides the temporary storage during the CAD wok. The user is able to work on complex drawings that involves number of features and elements without compromising on the speed. 3. OPERATING SYSTEM. A basic operating system is required for operating a computer. STORAGE A free space of at 500 Mb is required for installation of the CAD application and 1 GB additional for storing CAD generated Data and files. The data such as company formats, standard symbols are stored in it and is required during drafting. The 2D data is also saved on the Hardisk and can be retrieved anytime when required. DISPLAY A larger display helps in better visualization during work, and offers the user a good reach in drawings while drafting. INPUT AND POINTING DEVICES The input devices are essential for entering input commands (dimensions , text, )and operating Graphical user interface. 7.CD/DVD ROM A standard CD/DVD drive with burner. It is required for installing the CAD application and also for creating an External storage CD/DVD of CAD data for back-up. It should have a 48x writing and 24x reading speed. All the hardware except for display should be assembled in a single unit which is good ventilated by cooling fans. Using AUTO CAD has the following advantages: Accuracy. In manual Drafting of Big Components and Assembly , a scale has to be selected for drawing on a selected sheet of paper, Which requires every dimension to be scaled accordingly. In AutoCAD the drafting is done on 1:1 scale depending on any unit the user choose. Redraw/correction/Revision If another copy of the drawing is required with a little change in some dimensions, then in manual work the complete drawing has to be remade. but in electronic CAD any number of copies can be easily made at any instant and any of the dimension can be easily changed. Constraints The CAD package has built in constraints (perpendicular, parallel, tangent) for drafting , thus makes it user during drafting. Flexibility The CAD software automatically detects the midpoint, intersection, corner , centre of circle. Visualization In Electronic CAD it is easy to zoom at certain section, enlarge text and dimensions. It is very easy to make detailed view of section, auxiliary views the user requires.

Software Engineering for Supply Chain Management- myassignmenthelp

Question: Discuss about theSoftware Engineering for Supply Chain Management. Answer: The major advantages of the Agile software development methods over the Waterfall model are as follows: The agile method is best suited for projects where there are frequent chances of making changes whereas, the waterfall model makes it difficult to track back and make frequent changes (Abrahamsson et al, 2017). In Agile methodology, testing can be performed simultaneously alongside the software development phase. Whereas in the waterfall methodology, the testing phase starts only after the whole system has been build. However, risks with the agile approach are that the net costing and delivery timescales of the complete project is unpredictable. In addition, the involvement of end users can figuratively keep adding to the requirements. The main benefits of outsourcing IT services include: Better disaster recovery- 3rd party data centers are better equipped to get the IT services back on their feet in real time, after any security or unavoidable disaster. IT expertise- The outsourced vendors have the necessary technical expertise and sophisticated IT services to decide and maintain the best fit options of IT resource management. The main benefits of outsourcing IT services include: Less control- The data is stored on 3rd part servers. This gives the control over the data. Security- The cloud computing services generally share their resources with other tenants to make the IT scalable. This leads to security concerns. Involving the end user into the software development process may prove to be both advantageous and problematic. Constant communication with the user can help in the better understanding of the requirements however, this may stretch the development time and cost. Supply chain is a system of people, information, resources and organizations, who are involved in the communication of services or products from supplier to customer. Supply chain management is a broader range of activities that are required to plan, control and execute a service or product's flow in the business chain (Stadtler 2015). Radio-Frequency Identification or RFID uses radio waves for reading and capturing information from tags on objects. RFID has brought about a revolution in in SCM. It has replaces the barcode technology to ensure that the right products are handled with no errors or discrepancies in the system. References Abrahamsson, P., Salo, O., Ronkainen, J. and Warsta, J., 2017. Agile software development methods: Review and analysis.arXiv preprint arXiv:1709.08439. Stadtler, H., 2015. Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer, Berlin, Heidelberg.

On Miracles by David Hume Essay Example

On Miracles by David Hume Essay David Hume’s essay On Miracles is a strong refutation of supernatural phenomena, often linked to divine intervention. Hume states boldly that even religious events such as miracles should be judged on the basis of empirical evidence. He thus makes evidence the chief determinant of credibility. The credibility of a claimed miracle will increase in proportion to the reliability, method and number of witnesses. Hence Hume dismisses outright any kind of revelatory recounting of miracles. Take say, the example of the resurrection of Christ three days after his death. Though it is an important miracle in Christian theology, it fails the rigorous standards of empiricism that Hume mandates. We only have references to the event in the scriptures, the writing of which happened much later than the event – sometimes centuries later. On top of this, those who witnessed Christ’s resurrection were invariably the faithful, who wished that it were so. Moreover, even if a claimed miracle is attested by numerous witnesses, its veracity becomes dubious if a greater number testify the opposite. A major thrust of Hume’s thesis is that the burden of proof lies heavily upon those claiming miracles. Hume defines a miracle as that event which has defined laws of nature. As a consequence witnesses of miracles are required to bring high credibility to their evidence. But this is easier said than done, as there are inherent mitigating factors. Firstly, since an overwhelming majority of people are religiously inclined and have accepted miracles as acts of God, their psyche would lack the requisite scepticism and objectivity in evaluating a claimed miracle. Second, individuals do not merely perceive events through their senses but through the lens of their cognitive faculties. Our cognitive faculties are trained and cultivated through our education and exposure to various life experiences. Since there is a great deal of variability among humans in this regard, no two individuals would perceive an event in the same way. We will write a custom essay sample on On Miracles by David Hume specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on On Miracles by David Hume specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on On Miracles by David Hume specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hume also articulates the ‘argument from miracles’. Since every religion claims its own set of miracles, the devotee to a religion believes in one set to the exclusion of the rest. The same is done by the practitioner of another religion. So, for a neutral observer, every miracle has more disbelievers than believers. This begs the question if there is an element of fanaticism behind these beliefs. In my view, if I have to pick one flaw in the essay, it would be the element of circularity in one of the arguments. Hume recognizes miracles as those events that are exceptions to the natural order. By requiring testimony of huge numbers of people separated in time and place, Hume somewhat pre-empts any potential claims of miracles. This is so because, historically, no miracle had ever been evidenced in such scale, and nor are they likely to happen in the future. Hence Hume’s imposition of enough satisfactory evidence to compensate for the highly exceptional of the miraculous event is a circular argument. On Miracles was published circa 1748. It was a key period in European history, as the hold of religious superstition was giving way to scientific understanding. Hume’s essay is an important contribution to the literature of the Enlightenment. Although there is deficit of terminology in some of Hume’s arguments, they largely remain meritorious. In the two and half centuries since Hume’s essay, philosophical vocabulary is considerably enhanced and can rearticulate Hume’s thesis with greater cogency. Interestingly, while belief in miracles is not as rampant today as it was in the early 18th century, a great portion of humanity still holds such views. Exposure to Hume’s rigorous tour of logic will help move them toward rationality. David Hume’s essay On Miracles is a strong refutation of supernatural phenomena, often linked to divine intervention. Hume states boldly that even religious events such as miracles should be judged on the basis of empirical evidence. He thus makes evidence the chief determinant of credibility. The credibility of a claimed miracle will increase in proportion to the reliability, method and number of witnesses. Hence Hume dismisses outright any kind of revelatory recounting of miracles. Take say, the example of the resurrection of Christ three days after his death. Though it is an important miracle in Christian theology, it fails the rigorous standards of empiricism that Hume mandates. We only have references to the event in the scriptures, the writing of which happened much later than the event – sometimes centuries later. On top of this, those who witnessed Christ’s resurrection were invariably the faithful, who wished that it were so. Moreover, even if a claimed miracle is .

Essay about Job Description

Essay about Job Description Essay about Job Description A job description is the preview of what is required on the job. According to the video a job description needs the following: define the expectations, establish the process and list the requirements. Below is a summary of the information I believe needs to be in a job description. First and foremost a job description needs to have a job title and summary. The job title should be for the position the company is looking to fill. It should include the level as well. The summary would detail a definition of the position. The summary should be short and to the point. Next, the job description should list the essential functions of the position. The list should be what the company expects. The functions should also give the employee and idea of what a typical day on the job would be like. Third, the job description should list skills and qualifications. This is important to list all mandatory skills and qualifications to alleviate applicants that won’t fit what the job is requiring . Such qualifications should include skills, years of experience, certifications, licenses, education level and necessary technical proficiencies. Lastly the description should list the location, type of employment, salary range, benefits and recruiter contact. The location should be where the potential employee report. It should also indicate if traveling will be required and at what percentage. The type of employment should be very clear. Examples of types of employment include but are not

Health South Essay Example | Topics and Well Written Essays - 2250 words

Health South - Essay Example Other five HealthSouth’s chief fiasco officers have been charged with fixing of business books. The first people were Weston Smith and William Owens, with falsely certifying the exactness of company accounts with the Exchange commission and securities. Therefore, among the provisions of the Sarbanes-Oxley corporate accountability law were ordained the previous year. David Dennis is also among the highly publicized case in Healthcare Corp. along with chief operating officer Thomas Mackey. They were charged with reimbursement after government analysis of the company. Universal Health services dismissed financial chief Kirk Gormn after expressing philosophical difference with the company’s audit firm. In United States, contemporary corporate fraud altered decimated private plans, market values and devalued public pension funds. In 2002, Dynegy, Tyco and WorldCom are among those companies that joined fraudulent accounting ranks. WorldCom’s Scott Sullivian and Enron Corporation Andrew Fastow are facing massive fraud charges linked to vast corporate collapse. The first tragic truism is the inconsistent of some managers in what they do and say (Crew 3). The FCC chair, Michael Powell, told the C-Span that the Clear Channel is likely to be too much concentrated. They may have issues connected to the company after the congress portrayed 1996 deregulation law. The FCC, therefore, were expected to undergo a scrutiny, but Powell did not do anything about it and neither did FCC. On the contrary, they talked without carrying out any action (Grow 6). Fundamentally, Health South CEO only cares about his interests and what his fraud would generate for the stakeholders and the company. He promised the stockholders that the company is doing its best to increase the price of shares that was not the case. As a result, Richard engaged into fraud to meet his promises leading to the financial scandal in the company. Halliburton had fleeced the Army $61 million for

Critical and evaluative intellectual biography of Jean-Noel Kapferer 3 Essay - 1

Critical and evaluative intellectual biography of Jean-Noel Kapferer 3 articles - Essay Example Although many managers feel that investment in luxury business is one of best ways to remain profitable, they fail to understand the nature of the products and the best way to approach the market to optimize organization profits. Through a series of research based articles, Kapferer eliminates the vagueness that hinders understanding of luxury brands and provides an approach to invest in luxury business by analysing the client behaviour and their purchasing patterns. Through creation of brand awareness, Kapferer has managed to influence the contemporary business strategies. A close analysis of Kapferer’s contribution the design of the luxury brands will show his great influence in the business market. The main area of focus of Kapferer has been in modern business, especially in the branding of luxury brands. He has dedicated a number of his works to the luxury market that for long has become vague, putting the managers at the risk of failure in this market. His strong background in business is linked to his great experience and knowledge in the field of business. Kapferer is MBA holder from HEC Paris and PhD in North-western University in USA. Currently, he serves as a professor as HEC Business school, one of the schools that have won the first position among Europe business school. Overtime, Kapferer has developed the skill of indepth and critical analysis of brands with the aim of providing product design strategies that can be applied in the practical business environment. He has produced a number of books in different languages that have become brand icons in the business environment. His experience as a business consultant in the international business environment has contri buted to his influence in the business environment (Kapferer, 1996). Having identified the vagueness that exists in the understanding of luxury products, Kapferer seeks to provide disambiguation through an in-depth analysis of the factors

The Adams-Onis Treaty Research Paper Example | Topics and Well Written Essays - 1000 words

The Adams-Onis Treaty - Research Paper Example A key point to note is that the treaty's signing was conducted in Washington in 1819. Additionally, the ratification by Spain followed in 1820 and consequently enforced in 1821. The treaty renounced the prior claims by the United States regarding Texas. Additionally, the treaty settled the boundary3. The Louisiana Purchase covered the source of the Sabine River, the west and south banks, and the direct link to the north of the Red River4. The Adams-Onion treaty was terminated in 1903 following the introduction of a new treaty in 1902. Some of the key elements in the Adams–Onis Treaty included the idea of the United States acquiring Florida, as well as the idea of establishing a boundary between the territory of the United States and Spain. Notably, the then foremost international debate concentrated in the then American- Spain border. In the larger continent of Europe, Spain encountered serious problems that were internally generated, and the out west colonies almost faced rev olution at that time. Spain realized that its hold on the colonial empire was gradually escaping. Through Jackson’s attack, Spain authorities realized that they were weak when compared to the United States. The relationship between the U.S. and Spain was strained due to suspicions of the United States supporting the struggles for independence amongst the Spanish colonies in American5. Additionally, the phenomenon emerged crucial following the seizing of the Pensacola’s Spanish forts by Gen. Andrew Jackson. In 1818, St. Marks approved raid of Seminoles as he escaped the then slaves that seemed a significant Georgia’s threat. Andrew Jackson approved the execution of two citizens from Britain over the accusations of incitement upon runways and Indians6. There was a serious contemplation by the government of President Monroe towards the denouncing of the actions of Jackson7. However, Adams defended Andrew Jackson as he cited the significance of restraining the India ns as well as escaping slaves. Additionally, Adams sensed that Andrew’s Seminole campaign proves his popularity amongst Americans; this attribute strengthened the diplomatic contribution with Spain. After the 1803’s Louisiana Purchase, the then America’s President Jefferson presented an argument that the region of Florida was incorporated in Louisiana. Consequently, between 1810 and 1812, America annexed some western sections of Florida. President Thomas Jefferson sought more territory when John Quincy Adams served as the State’s Secretary. Between 1817 and 1818, the then US President James Monroe and Adams resumed plans of acquiring Florida as well as a boundary to the west, to be incorporated in the Louisiana Purchase. Following the negotiations that spent a few months, the treaty was signed 18198. Following the spread of the United States in Appalachians, there was an increased need for the Mississippi River to assist in the production of America's Wes t. This section is sometimes known as the section between the Mississippi and Appalachians. The Louisiana territory belonged to Spain since 1762, including 828,000 miles. There was friction between the United States and Spain regarding the right of navigating the Mississippi as well as the right for U.S people to transfer goods to vessels at New Orleans. However, the friction was settled through the Pickney Treaty in 1795. Following the introduction of the

Chronic Obstructive Pulmonary Disease (COPD) in the Elderly

Chronic Obstructive Pulmonary Disease (COPD) in the Elderly As a response of two main factors, which are ageing population and exposure to risk factors, the prevalence of chronic obstructive pulmonary disease (COPD) is rising worldwide. In fact, the disease is a challenge for public health and health care system because it demands high costs (Lisspers, Johansson, Jansson, Larsson, Stratelis, Hedegaard, Stallberg, 2014). Besides, the American Lung Association (2013) reinforces that the COPD is the third leading cause of death in the United States. Data from 2007 showed that nearly 125,000 deaths nationwide occurred in response this disease, so it represents one COPD death approximately every four minutes. In addition, underlined in these numbers, many clients are not diagnosed or managed correctly, so the process to educate the client and the client knowledge are fundamental to eliminate risk factors and promote better quality of life for whom has been diagnosed with this pulmonary disease (Lisspers, et al., 2014). Throughout the course of th is paper, some information will be described as the following: client’s information, description and clinical manifestation the client’s disease, the client’s prescription, and nursing diagnoses and intervention, which applies to this client. Client’s Information Firstly, fundamental information about the client is necessary to be investigated and understood to proceed the diagnose and manage. Client’s history must provide knowledge to link present manifestations to past situations, and these will conduct to better management and promotion for future interventions. Patient Mrs. S., 82 years old, married, retired, catholic, and level of education restricted (not concluded high school). She was hospitalized as a result of pneumonia after being diagnosed with productive cough, which was with yellow secretion; and her temperature was 38.5oC. In her health history, she related that she was diagnosed with chronic obstructive pulmonary disease (COPD) although Mrs. S. could not specify the time when these diagnoses occurred. Mrs. S. was not alcoholic and smoking. She has related that at home, she uses medication (not specified) to relieve pain when it is necessary. In addition, she has related that she was not allergic and was responding well front the hospitalization. During her physical examination, she presented as following information: patient was LOC and verbalizing with difficulty because of gas exchange. She was using oxygen therapy by the spectacle-type nasal catheter with 2L/min; RR 32 and tachypnea; HR 81 bpm and normocardic; BP 130/70 mmHg and normotensive; temperature 38,5oC and febrile; and saturation SpO2 90%. Skin: dehydrated, normal colored, turgor characteristic of her age, hematoma in member superior left because of the catheter for serotherapy. In the moment, the catheter was salinized. The nervous reflex was preserved, full and firm pulse, rhythmic. Cranium: it was not present alterations and was hygienic. Pupils were isochoric and photo reactive. Thorax: plan, symmetric, thoracic expansion kept, symmetrical breasts characteristic of senescence. Lung: vesicular murmur and stridor presented in bilateral basis; pulmonary auscultation: normal sounds, regular rhythm in regular rhythm of two. Abdomen: it was plan, palpable in ascend ing loop, Blumberg/Cystic/McBurney negatives. Genito- urinary: paravaginal and perianal presented dermatitis. Eliminations: faeces twice by day with pasty aspect. Urine in grand quantity in diaper, dark yellow and characteristic smell, not related pain to urinate. Alimentation: hyposodic diet, oral, preserved appetite. Water ingest around one liter by day. Activity and sleeping: restrict movements and perambulation with family help difficulty to sleep. Security and protection: Braden’s scale with 16 points – low risk. Comfort: related pain – number six in the right shoulder. Client’s Physiopathology Secondly, understanding the Mrs. S’s history and results of the physical examination can provide an overview about the physiopathology because it must define connections among disease route. These connections are linked to the quality of life to know better about pneumonia and COPD. Pneumonia is an inflammation of the lung parenchyma caused by different microorganism agents (Hinkle Cheever, 2010). In relation to Mrs. S. the according to the drugs prescribed the hypothesis is that the pneumonia is caused by a type of bacteria, which is inhaled by ambient air, where an upper airway bronchoaspiration occurred with colonization this bacteria, so this type of bacteria did a migration to lower airway and colonization in the bilateral inferior lobule region. For instance, some risk factors can be applied for pneumonia. Two age groups at highest risk are infants/children and older people. These risk factors can be a chronic disease, for example, asthma, COPD, and heart disease; suppressed immune system, which can be developed by drug treatment and/or diseases (HIV/AIDS), and surgery; smoking; and client being placed on a ventilator during hospitalization. Still, some signal and symptoms presented because of pneumonia are fever, sweating, hypothermia (in older adults and people with weakened immune system), cough (can be productive or not), chest pain during cough and/or deep breathing, shortness of breath, fatigue, muscle aches, nausea and vomiting (most common for infants/children), and mental awareness (most common for seniors) (Hinkle Cheever, 2010). Another pathology presented in Mrs. S. was Chronic Obstructive Pulmonary Disease is characterized by Lewis, Dirksen, Heitkemper, Bucher Camera (2014) as an airflow limitation, which is not reversible. This airflow limitation is progressive and related to an abnormal inflammatory response of the lungs to noxious particles or gases. COPD is composed of three different pathologic processes, which can possibly combine to develop the clinical case. They are: chronic bronchitis, emphysema, and asthma. The pathophysiology involves gradual destruction of alveolar septum and destruction of the lung parenchyma, which increase the incapacity to provide gas exchange among alveolus and blood. The definitions of the three possible pathology are: a) chronic bronchitis: it describes as an excessive production of mucus in the bronchial tree, and it has chronic productive cough or recurrent during unless three months by year, which is two years consecutive; b) emphysema: it is understood how an anatomic alteration, which is characterized with abnormal alteration in the air spaces distal to the terminal bronchioles, and it is accomplished with destructives alterations in the alveolar walls; c) asthma: it is a chronic inflammatory disease, which is characterized with lower airway hyper responsiveness and variable limitation in the air flux. It can be spontaneously reversible or with treatment. Asthma has clinical manifestation by recurrent episodes of wheezing, breathlessness, chest tightness, and coughing (Hinkle Cheever, 2010). Furthermore, according to Hinkle Cheever (2010) some risk factors are related to COPD can be: first, cigarette smoking, which is considered the major risk factor. Second, occupational chemicals and dusts, which involve two main factors air pollution and infection – air pollution is a problem for urban people although a comparison among cigarette smokers and air pollution, the first has a high level of influence. Thrid, heredity, which is a deficit in the ÃŽ ±1 –Antitrypsin (AAT) deficiency autosomal recessive disorder), but it is only 1% 2% in the United States. Last one, aging: where some degree of emphysema is common in older adults, even non-smokers. Also, some signals and symptoms must be present in the client, who has COPD. These signals and symptoms can be shortness of breath, wheezing, chest tightness, chronic cough, which produces excess mucus, respiratory infection, lack of energy, cyanosis, and weight loss, which must be in the chronic stage. These symptoms and signals must varies person to person, and they can be present on worse stage in some parts of the day. After all, a connection is applied between COPD and pneumonia. Both diseases have a rouge link. First, COPD provides to people, who have this pulmonary disease, a facility to contract pneumonia and difficult to diagnose pneumonia because of similar signals and symptoms. Also, COPD does a difficulty treat pneumonia because the patient has a restriction in his/her immune system, so the antibodies cannot provide the adequate defense. Another situation is inflammation and irritation present in the lungs of COPD, so pneumonia increases these both factors and restricts more the breathing and oxygen exchange. In relation to the diagnoses, if pneumonia is diagnosed early, the recovery can be more satisfactory although COPD restricts it. In fact, management with antibiotics to promote better recovery and care needs to be applied, and prevention must be considered by the client and health professional, so vaccine must be used a method of prevention (Lewis et al, 2014). Client’s Prescription Thirdly, the physician provided prescriptions to the client. Mrs. S’s. physician provided a medical prescription based on her diagnosed (COPD and pneumonia) to provide adequate management and recovery. The physician requested lung X-ray, which showed the presence of opacity in the lower thirds as a result of pneumonia. The medications were: 1- Dipyrone 2ml + 10 ml of distilled water (IV), every 6 hours if pain or fever; 2- Omeprazole 20mg (oral) on an empty stomach, in the morning; 3- Rocephin 1g + 100ml (IV) of saline 0.9%, every 12 hours; 4- Levofloxacin 500mg (IV), every 24 hours; 5- Bamifylline 300 mg (oral), 8 a.m. and p.m; 6- Nebulization therapy with saline 0.9% 5ml + Atrovent 35 drops + Berotec 5 drops (inhalation), every 6 hours; and 8- Oxygen therapy by spectacle-type nasal catheter with 2L/min if saturation ≠¤ 90%. Consequently, some interventions can be understood by this prescription. The medication aspects understand that Mrs. S. was doing management of the presented and the subsequent disease. Medication for pain helps to relieve the discomfort caused by the difficult to breathe and the intercostal muscles, and bronchodilator drugs help to facilitate the air passage, so the air volume in the upper and low airway and gas exchange in the alveolus will increase, and it helps in the chronic disease keeping a bronchodilation the airway (promotion of the health conditions). Antibiotic medication works to eliminate the pathologic agent, which provided pneumonia. The drug referent to proton pump inhibitors is utilized to prevent stomach injuries because of antibiotic therapy (Deglin Vallerand, 2013). Nebulization helps to humidify airway. Oxygen therapy provides a supplement of oxygen to increase the available quantity in the alveolus (Potter Perry, 2009). Likewise, chest x-ray was asked to clarify and provide adequate diagnostic for Mrs. S., and it confirmed what part and the expansion of the lungs had pneumonia (presence of opacity in the lower thirds). Another factor to ask for this exam is because of the COPD, so it helps the physician to evaluate shortness of breath, support the diagnosis, and analyzes for advanced emphysema (Kee, 2010). Furthermore, pharmacology should have attention to Mrs. S. because she had a variety of medications during hospitalization, so nurses must know medication information such as main effect and nursing care for this client. The according with Deglin Vallerand (2013) Mrs. S’ medications are described as follows: Dipyrone 2ml + 10 ml of distilled water (IV), every 6 hours if pain or fever. Main effect: it is an analgesic and antipyretic. Nursing care: Teaching the client about the side effects related to use this medication. Side effects that are more common are allergy and/or breathing discomfort; if it is present, the nurse immediately communicates the physician. This medication must be administrated if the patient refers pain or fever, so the nurse is responsible to verify vital signs and pain scale. Omeprazole 20mg (oral), an empty stomach, in the morning. Main effect: it provides protection for the gastric wall because of the high quantity of medicaments administrated. Nursing care: The nurse asks the patient about allergy. Nurse administrates one hour before breakfast (according to the physician’s prescription). Rocephin 1g + 100ml (IV) of saline 0.9%, every 12 hours. Main effect: it is an antimicrobial to act in gram negatives. Nursing care: Medicament reconstruction must be in saline 0.9%. The administration needs to be slow (minimum 30 minutes). Levofloxacin 500mg (IV), every 24 hours. Main effect: it is an antimicrobial. It is used for the treatment of pneumonia. Nursing care: The nurse must administrate the medication slowly. The nurse should orient the client about side effects such as nauseas and vomiting. The nurse must not administrate other antimicrobial drug in the same time. Bamifylline 300 mg (oral), 8 a.m. and p.m. Main effect: it is a bronchodilator. Nursing care: The nurse should monitor for drug hypersensitivity. The nurse should assess for low bone density and periodically during therapy. Nebulization therapy with saline 0.9% 5ml + Atrovent 35 drops + Berotec 5 drops (inhalation). Main effect: Atrovent acts as a bronchodilator (parasympathetic nervous system), and Berotec acts as a bronchodilator (sympathetic nervous system). Nursing care: Nebulization needs to be done according to the physician’s prescription. The nurse should monitor for side effect such as tachycardia. Nursing Diagnoses and Interventions Finally, Wilkinson Ahern (2009) emphasize that nurses provide their actions using the Nursing Care Systematization, which consists in to analyze the affected client’s conditions and to implement actions to restore his/her normal conditions of daily life. Indeed, Mrs. S’ nursing diagnoses and interventions could be applied, so these actions are described as a follower: Ineffective Breathing Pattern: inspiration and expiration that do not provide adequate ventilation, which is characterized by increased restlessness, oxygen saturation decreased, and using accessory muscles for breathing. Thus, the goal is to provide adequate ventilation pattern. Interventions: Keeping superior airway clear, so it can be done using a suction catheter where necessary. The position of the patient where he/she feels a relieve in dyspnea. The client has a frequent stimulating change of position in bed, keeping elevation in the headboard, and stimulating deep breathing and cough. If necessary, the client can use oxygen therapy, which is conform physician’s prescription. It can be offered by spectacle-type nasal catheter. This catheter must be changed every 24 hours if the presence of secretion. The nurse should monitor humidification the oxygen for oxygen therapy. 2- Ineffective Airway Clearance: client’s inability to clear secretions or obstructions from the respiratory tract to keep a clear airway when it is presented, which is characterized by adventitious breath sounds, changes in the respiratory rate and rhythm, cyanosis, dyspnea, and absent cough. As a result, the goal is to keep or perform a clear airway. a) Interventions: i. Teaching the client how to provide adequate coughing. It can use specific techniques to perform such as tapotement. ii. Encouraging ambulation, so it helps the client to eliminate lung’s secretion and facilitate breathing. iii. Encouraging the client does a deeply breathing, coughing, and teaching him/her the importance to do this. iv. Checking for client’s hydration, it must be adequate because dehydration difficult to breath and eliminate airway secretion. 3- Risk for Infection: it is related to increased environmental and pathogens exposition, invasive procedures, and a deficit in knowledge to avoid pathogen’s exposition. Therefore, the goal is to prevent hospital infection or sepsis. a) Interventions: i. The nurse should monitor and check for local and systemic signs and symptoms of infection. ii. Providing adequate hydric and nutritional ingest. The nurse can stimulate the client to keep adequate alimentary ingest, orient the client and his/her family about the necessity of adequately ingest of fibers, vitamins, proteins, and water. iii. The nurse must teach the client and his/her family about signs and symptoms of infection, so they can go to a health professional, who will evaluate it. The discharge plan and education about health habits must be presented and constructed during the hospitalization with the client and his/her family, so it will provide adequate management and quality of the life for the client (Ackley Ladwig, 2014). In brief, in the following paper was described Mrs. S’s historical and physical examination, her physiopathology, her exams and medicaments, and nursing diagnoses and interventions about COPD and pneumonia once both diseases were presented by Mrs. S. Besides these processes, nurses provide their diagnoses and interventions in the heath plan to care and provide promotion and prevention for the client, who was diagnosed with pulmonary disease. Nurses must continue to implement their nursing diagnoses and interventions with doing research because it is fundamental for the health care system to improve quality of recovery and life for clients and their family.

Pollution Essay: Effects of Global Warming :: Climate Change

An issue that has been stirring up controversy all over the news and in the current presidential debate is global warming. The effects have been seen all over the world and global warming is quickly becoming a major topic of concern. Global warming is the increase of the earth’s temperature. When the earth’s temperature increases, we have a climate change. When this climate change occurs, so do the changes in the sea level, rainfall, wildlife, and this obviously affects humans. (Globalwarming) It is caused by the release of carbon dioxide also known as Co2. Carbon dioxide is released by the use of man made fossil fuels, such as oil, coal and naturals gasses. Co2 traps heat inside the earth’s atmosphere that would usually be in outer space, which causes the Greenhouse Effect. As the earth’s surface heats it becomes too warm to live in and many people, animals and plants will suffer. (EPA) The earth’s temperature naturally changes over the years, but over the last half of century, the record high temperatures drastically increased. Scientists have even warned us that in the last ten years we have had record high temperatures, which means the average temperatures in the United States could increase up to nine degrees. (NDRC) A major result of global warming that I have noticed by living in Florida is that it is making the hurricanes stronger and more treacherous. Every year, Florida gets hit by hurricanes and tropical storms, but during the last five years the damages have really increased. There has been lots of damage done to my home and neighborhood. As a resident of Florida, I have to take more precautions when these storms hit, because I never know how strong they can become. We have had our roof blown off, flood damage and trees falling over in our home. Global warming makes the ocean water warmer, which makes the storms much more powerful. They can easily jump from a category 2 to a category 4 storm. Again, there has been lots of damage done to my home and my neighborhood. (NDRC) Another frightening effect of Global warming is the rising of the sea levels. Scientists have discovered that this could eventually lead to coastal flooding. Areas in the United States that could be heavily affected are all of the eastern sea board, areas of Gulf of Mexico, and almost all of Florida.

Carrefour S.A.

tCarrefour S. A. is a large multinational corporation that aims to issue EUR 750 million worth of debt. Consequently, Carrefour must decide the market in which it wants to place its bonds. The company had historically financed growth using securities denominated in the currency of its business operations. However, Carrefour’s investment banks, Morgan Stanley and UBS-Warburg, recently recommended borrowing in British pounds sterling to take advantage of a borrowing opportunity in that currency.This recommendation seems counter-intuitive prima facie, given that the British coupon rate is higher than those in all the other currencies, particularly the Swiss franc. Nevertheless, there are several reasons why investing in the British pound is a good idea. While the nominal interest rate of the Swiss franc is lower than that of the British pound, the real interest rate of the British pound is lower because of the relatively higher inflation rate in the U. K. Moreover, the exchange r ate for GBP/EUR (. 628) appears more favorable than the exchange rate of CHF/EUR (1. 53). In addition, we can calculate the implied forward rates to further help us with our decision. We can use the formula F (f. c. /EUR) = (1+i(f. c. ))N/(1+i(EUR))N*S(f. c. /EUR) to find the implied 10 year forward rates: The low forward rates for GBP/EUR suggest that borrowing in British pounds is a wise choice. Next, we must use the implied forward rates to calculate the cash flows for each currency (in Euros). This will allow us to compare each currency and see which one has the smallest cash outflow (which is the best option, since we are issuing debt).We do this by finding the coupon payment in each currency and then dividing it by the implied forward rate for the appropriate year. Using this information, we can see that the cash outflow for the GBP is the smallest, which further suggests that borrowing in British pounds is advantageous. Plus, the cash outflow is greatest for the Swiss franc. We can also use a discounted cash flow analysis to guide our decision. We can take the cash flows we just calculated and discount them to the present time using the risk free rate for each respective country and for the appropriate year.These numbers will be even more helpful and accurate because will they be in terms of today’s dollars. See below: Once again, it is evident that the smallest cash outflow corresponds with the British pound. While the coupon rate for the GBP is higher, the exchange rate is more favorable, the real interest rate is actually lower, and the coupons paid are lower. All of these factors lead me to conclude that borrowing in British pounds is in the best interest of Carrefour. One final factor to consider is the markups that brokers typically charge to make money for their services.We can find the markup for each currency by subtracting the risk-free rate from the coupon rate. The markup for the Euro is 5. 25% – 5. 087% = . 163%. The markup fo r the GBP is . 001%. The markup for the CHF is . 126%. The markup for the USD is . 087%. As we can see, the markup for the GBP is significantly lower than those of the other currencies. This suggests that the GBP is less risky and has a lower chance of default than the other currencies. It is also another reason for borrowing in British pounds.

Funny Images Conjured up by Web Comments

Funny Images Conjured up by Web Comments Funny Images Conjured up by Web Comments Funny Images Conjured up by Web Comments By Maeve Maddox Sometimes Im more amused than annoyed by spelling errors and incorrect word choices that I see in blogs and comments. Here are a few. Let your imagination soar! 1. Looking for a laptop for my mother she only needs a bear-bones laptop. 2. Someone said this to me one time and I balled my eyes out. 3. his scarlet bishops cossack and cap. 4. The boy [who had been beaten] had whelps on him. 5. He hears a disemboweled voice. 6. The cowboy was rounding up the doggies. 7. The crust of my interest is World War I. 1. bare-bones adjective meaning essential. a laptop with only the most essential features. bear-bones the skeletal structure of a bear (an animal of the family Ursidae). 2. balled formed into a ball. We can speak of a balled fist. Yarn can be balled, as can little bits of wool on a sweater. bawled past tense of bawl, to cry out loudly. The word may come from an Icelandic word for the sound cattle make. Related to bellow. 3. Cossack originally a member of a Russian military elite; a distinctive item of their uniform was a tall fur hat. Figuratively, a cossack is an authoritarian figure that uses any type of force to control others. The character Chekov in the original StarTrek series was fond of calling people he didnt like cossacks. A cassock, on the other hand, is a clerical garment, a long close-fitting tunic reaching to the feet. This is what the bishop probably had. 4. A whelp is the young of a carnivorous animal, such as a wolf cub or puppy. The word called for in this context is welt. welt: a raised area, ridge, or seam on the body surface (as from scarring or a blow). 5. disembowel: to take out the bowels of, eviscerate. This is what the word drawn refers to in the expression hanged, drawn, and quartered. The word this writer was reaching for was disembodied. disembodied in this context means that a voice was heard, but its source could not be seen. 6. doggies a childs word for dogs. Ex. Look at the Mother Doggy and all the little doggies! dogy (also spelled dogey and dogie) a motherless calf in a range herd. 7. crust the hardened exterior of something. It could be a pie crust or the earths crust. The speaker probably intended to say crux. crux a word derived from the Latin word for cross. A cross, as we know, can be a tool of torture and execution, but its shape is also suggestive of a central nexus, like a crossroads. Both ideas contribute to the meanings of the English word crux: 1 a. a puzzling, confusing, or difficult problem : an unsolved question b. a determinative point at issue : a pivotal or essential point requiring resolution or resolving an outcome 2. a main or central feature (as of an argument or plan) Please share your own examples of misused words that conjure up funny images. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:5 Uses of InfinitivesLatin Plural Endings30 Words for Small Amounts

Costo y trámites para visa C-1 de tránsito por EE.UU.

Costo y trmites para visa C-1 de trnsito por EE.UU. La visa de trnsito C-1 permite a una persona extranjera hacer escala en Estados Unidos cuando sus viajes tienen origen y finalizan en otros paà ­ses. Por ejemplo, la visa C-1 puede ser una opcià ³n para un latinoamericano que le desea visitar un paà ­s europeo y le gustarà ­a viajar en una aerolà ­nea que hace escala en Estados Unidos porque el boleto de avià ³n es ms barato que si compra un vuelo directo. Otro caso para solicitar la visa de trnsito serà ­a el de un extranjero en un barco cuyo origen y destino no es Estados Unidos y en el transcurso del viaje el barco atraca en un puerto estadounidense. En este caso no se tiene permiso para bajar a tierra. Si se quiere pasear y hacer turismo se necesita una visa de turista, conocida en algunos paà ­ses como de paseo o placer o tambià ©n por las iniciales B2 o B1/B2. Quià ©nes no necesitan solicitar la visa C-1 de trnsito No requieren sacar la visa de trnsito los extranjeros que hacen en escala en Estados Unidos pero se encuentran en una de las siguientes categorà ­as: Residentes permanentes legales en EE.UU.Personas con una visa de turista vigenteExtranjeros de un paà ­s participante en el Programa de Exencià ³n de Visas. Las personas de este à ºltimo grupo y que, por lo tanto, no necesitan visa para ingresar a EE.UU. debe solicitar, sin embargo, una autorizacià ³n electrà ³nica que se conoce como ESTA. En este momento, de todos los paà ­ses hispanohablantes solo Chile y Espaà ±a estn incluidos en dicho programa. Cà ³mo se tramita la visa C1 de trnsito La visa C1 forma parte de las denominadas visas no inmigrantes. Debe solicitarse una visa por cada miembro de la familia que planee hacer escala en los Estados Unidos, incluidos los nià ±os y los bebà ©s. Esta regla aplica incluso en los casos en los que los menores no tienen pasaporte propio por estar incluidos en el de uno de los padres. El primer paso para solicitar la visa de trnsito es rellenar el formulario DS-160 y, al finalizar, imprimir la confirmacià ³n con el cà ³digo de barras. A continuacià ³n, proceder a elegir la pgina del paà ­s al que pertenece el consulado en el que se aplica por la visa. Para los hispanohablantes son las siguientes: ArgentinaBoliviaChileColombiaCosta RicaCuba. Estn suspendidos la mayorà ­a de servicios de visados. Consultar con Embajada.EcuadorEl SalvadorEspaà ±aGuatemalaHondurasMà ©xico. Tambià ©n hay telà ©fonos disponibles.NicaraguaPanamParaguayPerà ºRepà ºblica DominicanaVenezuela Si nunca se ha utilizado con anterioridad una de esas pginas, debe crearse un perfil antes de seguir. Ahà ­ se realizan importantes trmites como, por ejemplo, cerrar la fecha y hora para la entrevista con el oficial consular.   Debe verificarse con las reglas de cada consulado para la entrevista si nià ±os y ancianos deben presentarse y a partir de quà © edad. La regla general es que los menores de 13 o menos y los mayores de 80 o ms no deben presentarse, pero puede haber excepciones. Otros trmites importantes durante este paso son el pago de la tarifa de la visa MRV, que deber hacerse segà ºn los requisitos de cada consulado y, finalmente, seguir los pasos segà ºn va indicando el formulario en lo que respecta a la toma de huellas digitales y fotos, que dependen de las directrices de cada consulado. No hay confusià ³n posible, ya que al elegir el consulado en el que se aplica, el formulario que aparece en pantalla solo da la opcià ³n a los trmites especà ­ficos que aplican en el mismo. Asà ­, en paà ­ses como Mà ©xico, Argentina o Repà ºblica Dominicana la toma de datos biomà ©tricos como huellas tiene lugar antes de la entrevista en el consulado en una ubicacià ³n habilitada para ello. En otros consulados, por el contrario, ese trmite se realiza el propio dà ­a de la entrevista y en el consulado. En este caso, al llenar la solicitud prestar atencià ³n a las fotos, ya que algunos consulados requieren que las tome el propio solicitante de la visa, en cuyo caso deber ajustarse a los parmetros que exigen las autoridades estadounidenses. Finalmente, a la entrevista debe acudirse en hora, llevando ordenados los documentos necesarios. Entre estos destacan el pasaporte vlido con visa del paà ­s de destino, si fuera necesaria, el resguardo del pago de la solicitud de la visa y el cà ³digo de barras y confirmacià ³n de haber completado el formulario DS-160. Adems, debe llevarse copia del itinerario del viaje o de la reserva del mismo y los documentos que sirvan para probar que el solicitante tiene lazos econà ³micos, familiares y sociales sà ³lidos en su lugar de residencia habitual. Esta documentacià ³n es importante porque la causa principal por la que se niega la visa es falta de acreditacià ³n de dichos lazos. Costo de la visa MRV de tipo C-1 de trnsito En la actualidad, el costo no reembolsable de solicitar la visa de trnsito es de $160 dà ³lares americanos. A las visas estadounidenses se las conoce habitualmente por las iniciales MRV, que son las siglas en inglà ©s de Visa que pueden leer las mquinas. Adems de la tarifa siempre obligatoria, los ciudadanos de algunos paà ­ses deben pagar una cuota o arancel adicional que se conoce como issuance fee, pero sà ³lo si es aprobada.   Debido a su alto costo es posible que solamente resulte rentable si se estima que se realizarn con dicha visa varios viajes con esa visa. Aprobacià ³n o rechazo solicitud de visa C-1 de trnsito Si la solicitud de visa es aprobada se entregar al solicitante segà ºn las reglas de cada consulado. En la actualidad en la mayorà ­a de los paà ­ses se entrega el pasaporte con la visa estampada en el mismo utilizando los servicio de mensajerà ­a de DHL. Cabe destacar que la visa puede ser negada. Las razones son mà ºltiples y pueden ser calificadas en dos grandes categorà ­as: inadmisible, en cuyo  caso a veces  se puede pedir un perdà ³n,  o inelegible. Estas son 20 razones por las que la peticià ³n de visa puede ser no aprobada por esta à ºltima causa.  En este caso, el consulado entrega una hoja donde se indica la causa de la misma. Para aplicar de nuevo con posibilidades de obtener una aprobacià ³n es necesario que cambie la circunstancia por la que se produjo la negacià ³n. Si todo sigue igual, la respuesta seguir siendo la misma.  ¿Por cunto tiempo es vlida la estadà ­a en EE.UU. con una visa de trnsito? La visa C-1 permite el trnsito inmediato y continuo a travà ©s de Estados Unidos desde un paà ­s de origen hacia otro de destino. Cuando se llega al control migratorio de EE.UU. el oficial decide el tiempo mximo de estancia en el paà ­s que, en ningà ºn caso, puede exceder de los 29 dà ­as. Esto no quiere decir en ningà ºn caso que la persona con la visa C1 puede permanecer todos esos dà ­as en EE.UU. Por el contrario, quiere decir que se est obligado a salir de EE.UU. en fecha primera de las dos siguientes: en la del boleto en el avià ³n o en el barco para el cual se tiene la reservadentro del tiempo autorizado por el oficial de migracià ³n –que puede ser 29 dà ­as o menos. Por ejemplo, si la escala en Estados Unidos implica que entre el avià ³n de llegada y el de salida hay horas suficientes como para visitar una ciudad, puede hacerse. Sin embargo, no se puede utilizar para hacer turismo aprovechando que se para en Estados Unidos, asà ­ sea de solo por un dà ­a. Para este à ºltimo caso, la visa adecuada es la de turismo o, en el caso de pertenecer a un paà ­s en el Programa de Exencià ³n de Visados, una autorizacià ³n electrà ³nica ESTA es suficiente. La intencià ³n es fundamental. Si es hacer turismo, el oficial del consulado negar la visa o el oficial del paso migratorio negar el ingreso a EE.UU. por carecer de la visa correcta. Si la intencià ³n es hacer escala de paso entre un paà ­s y otro, la visa a solicitar es la C-1. Puntos Clave: visa C1 de trnsito La visa C1 sirve para pasar en trnsito por EE.UU. cuando se viaja desde otro paà ­s de origen a otro de destino.No es necesaria la visa C1 si se tiene visa de turista o ESTA vigente.El costo de la visa C1 es de $160.Debe salirse de EE.UU. en el vuelo o barco para el cual se ha hecho la reserva. Este es un artà ­culo informativo. No es asesorà ­a legal.

POPULAR SCIENCE ARTICLE Example | Topics and Well Written Essays - 500 words

POPULAR SCIENCE - Article Example It stays this way to protect itself against adverse conditions for long periods of time, in order to wait for a better time period to grow. Through experimental incubation, these spores are revived, which seem to have come from deeper hot spots inside the ocean. These newly discovered bacteria have very similar genetic characteristics to a set of bacteria found from offshore oil reservoirs. Hubert, a PhD in petroleum microbiology states that  that surveys will be able to pinpoint the exact  place from where these microorganisms have originated. He believes they might have some interesting applications, that is, if they are coming from petroleum reservoirs. These bacteria were found to be anaerobic, as they were found in high number in the sediments. Hubert stated that a source of the bacteria could be the oil reservoir and another could be that the fluid circulation through the ocean crust at the spreading ridges where hydrothermal vents are present. While these spores are extremely helpful in tracking down marine hot spots, they also offer new information about the wild life and everything about the different variety of things here in the biosphere. The bacterial species  found  in  the  environment  hide  many  of the minor groups of bacteria that apparently  don’t seem to participate in  the  functioning  of  the  ecosystem. These dormant thermophiles can be a useful key in understanding how diverse is the marine ecosystem and how well it is maintained by the submissive spreading of cells over a large area. These arctic thermophiles can be the holders of great and important clues to solve broader riddle of biogeography and biodiversity.   The thermophiles are a form of bacteria that live and breed in hot places and kill organisms around them (Kristjà ¡nsson; p 43). These are grouped into two types, either Prokaryotes or Eukaryotes.   They breed in temperatures that range between 50C to 70C. Studying these

Business Law - Term Paper Example | Topics and Well Written Essays - 1750 words - 1

Business Law - - Term Paper Example Joseph buys a Tefal Pan Actifry. The pan catches fire and burns the members of the family. There are three questions, the first question pertains to the moral obligation which the company owes him, the second question pertains to negligence of the product and the third question pertains to the legal contract between Joseph and the product seller. Joseph Price was a purchaser of Tefal Actifry. He contended to the quality and way the product was made, and therefore the company was under a moral and legal obligation to sell him good quality product. However, in the use of the product, it turned out to be a faulty one and therefore under the Sale of Goods Act 1979, the consumer, which in this case is Joseph Price, has a right to avail from the manufacturers of the faulty goods, which in this case is Tefal Actifry. Under the law laid down in Section 48 (b) of the Sale of Goods Act, it is pertinent to note that the law allows the consumer to file for complaints when the goods sold by the seller turns out to be faulty and wrongly made. Acting on behalf of Jospeph as his legal advisor, I would advise him to file a suit against Tefal Actifry and hold them liable under Section 48 (b) in which case they shall be punished by the Court of law. The seller in this case has to replace the goods since the actifry turned out to be non-functional, dangerous, and extremely faulty for the people who use it. Even though the company claims that only 0.4 per cent of the products are faulty, it does not rule out the fact that those who used it and in the case my client Joseph Price, and to those it had turned out to be faulty, the company should incur the damages and replace the faulty product with a better fool proof product. In the case of Bowes v Richardson & Son Ltd, 28 January 2004 the consumer was allowed to reject the faulty car after a period of 7 months. Dave and Sandra (Joseph’s parents) suffered burns and a lung

SD# 3 Essay Example | Topics and Well Written Essays - 500 words

SD# 3 - Essay Example Consequently, the monetary value of the firm, as expressed through the financial statement, incorporates these factors to ensure that the company is responsible and maintains a healthy relationship with the environment for a future success. When a firm fails to provide better services or pollutes the environment, the resulting outcome will affect its reputation and operations, thus threatening its existence. The purpose of the International Integrated Reporting Council (IIRC) is to provide a holistic model that gives a comprehensive view of the firm operations and business strategies. Specifically, the program uses both the financial and nonfinancial information to establish the effectiveness of the business in maintaining a viable and sustainable business environment (IIRC n.p.). As expressed in its vision, the IIRC intends to embed integrated thinking in the business practices to make it a corporate reporting norm that leads to efficient and productive capital allocation. Consequently, this will lead the company to financial stability and sustainability in its operations. Therefore, the purpose of the IIRC is to improve business reporting to restore public trust in businesses, enhance investor’s confidence, and ensure efficient capital allocation in the economy for a sustainable and stable business environment (IIRC n.p.). The stock exchange market is a dynamic industry that changes drastically due to various factors such as public perception of the company or a negative assessment of the firm by an external entity. Therefore, for the NASDAQ exchange market to value a business, it must have holistic and comprehensive information about the company. Specifically, that does not only mean its financial performance but also its nonfinancial activities that are crucial in determining its future performance in the stock exchange. The profitability of a business depends on strategic management and social

Ending Poverty in the Third World Essay Example for Free

Ending Poverty in the Third World Essay Poverty continues to be a large part of the third world countries, affecting many people’s wellbeing and country stability in the new millennium, despite many strategies put in place to alleviate the poor status. Due to the continued prominent place of poverty in the third world countries, significant strategies are coming up comprising of political, social, spiritual, environmental, and managerial coping strategies. The strategies have realized various levels of success although it highly depends on the place of implementation and the taskforce mandated to implement the development strategies. The failure or minimal success of some of the strategies geared towards ending poverty in the third world, has encouraged the developed and developing countries, and developmental related agencies to focus on coming up with new theories with the likelihood of more success. Nevertheless, poverty in the third world continues to be a major challenge in the world with many strategies, some successful and others marked with dismal failure coming up to alleviate third world poverty. Description of Poverty in the Third World Poverty implies a lack of adequate food and shelter, lack of better housing, sanitation, access of safe drinking water attributed to lack of income to facilitate acquisition of basic necessities, a sense of powerlessness, and vulnerability to adverse shocks (Parsed et al, 2005, p. 290). The concept of poverty encompasses a large spectrum of attributes such as levels of income and consumption, health, education, security, and housing. Nevertheless, poverty is largely an attribute of low income that prevents individuals and families from acquiring and enjoying basic life necessities such as nutritious food, clothing, shelter, and clean water. Regions highly affected by the incidence of poverty are Africa and Asia, also referred as the third world, the developing nations, or less developed countries, although Africa suffers a more rampant extent of poverty compared to Asia (Parsed et al, 2005, p. 290). Among these countries, the poor live mostly on less than a dollar a day, although some live on $2 a day, although the incidence and gap may not be significant either in the African or Asian developing countries. In the past decade, the development of the concept of globalization gave promise to the reduction of poverty in the third world because of the removal of control on free movement of goods and services; however, the initial hope is yet to be realized. Encouraging the possibility of poverty eradication within the emergence of globalization has been the United Nations and the development of goals towards alleviation of poverty, and the entry of the international community in the process of poverty eradication in the third world. Poverty and the Millennium Development Goals At the turn of the millennium in 2000, the United States member states agreed on eight international development goals to be achieved by 2015 that the countries adopted in 2001 in order to assist impoverished nations and create a sustainable global community. The first goal of the eight was to eradicate extreme poverty and hunger, with the target being to half the number of people living on less than a dollar per day and reduce by half the number of people suffering from hunger. From the creation of the Millennium Development Goals (MDGs), the United Nations Development Programme (UNDP), Non-Governmental Organizations (NGOs), and various public, private, and federal agencies worked towards establishing developmental strategies that would facilitate the realization of the goals (Eggen and Bezemer, 2007, p. 1). The strategies have been constructed mainly along the international community through the UNDP, NGOs funded by international groups, the World Bank, and the International Monetary Fund (IMF) towards poverty reduction. Agreeably, poverty reduction especially in the third world has been an ongoing process in many countries. However, its recognition by the UN made it a priority within the international community with the MDGs becoming a coherent expression of global development priorities and an instrument to shape development policies (Eggen and Bezemer, 2007, p. 2). The introduction of the MDGs meant that the world had a standard by which to measure the success of policy interventions in poverty reduction within a certain period. In the discussion of the strategies set towards ending poverty in the third world, the policy interventions attributed to the MDGs, and the international community forms a critical part of the exploration. Therefore, throughout the paper, reference to the MDGs, the international community, and globalization are inevitable. Strategies towards Ending Poverty in the Third World When considering the interventions being developed towards ending poverty in the third world, one should consider the causes of poverty and their role in determining the responses towards poverty by all key players including inhabitants of third world countries, potential donors, and those from developed countries or economies. Among some of the determined causes of poverty in the third world first is the high and underdeveloped population in the third world attributed to lack of ability among the people, unwillingness to change traditional ways and customs, lack of proper resource management, lack of attempt at self-improvement, laziness, and lack of knowledge (Panadero and Vazquez, 2008, p. 574). The second cause is poor governance in third world countries attributed to corruption and inefficiency among the governments, while the third cause is exploitation of the third world countries by other countries especially developed countries and by the world economy and banking systems, and lack of an open market system. The fourth cause of poverty in the third world according to Panadero and Vasquez (2008) is war whereby the governments spend too much on arms and more is spent in restoring the country after a war or keep the country afloat in the course of the war. Lastly, third world poverty is attributed to natural causes that include diseases, pests and insects that destroy crops, natural disasters because of poor climatic conditions and lack of environmental friendly knowledge. Alleviation and eradication of poverty in the third world will take the effort of the inhabitants of these countries, those from the developed economies and the organizations key to development such as UNDP, World Bank and the IMF. The effort should focus on strategies that will facilitate reduction and eventual eradication of poverty, and ensuring people from the third world gain the knowledge and provisions needed to prevent them from going back to their current status. Agreeably, the eradication of poverty in the third world requires a multidimensional focus that does not only concentrate on reducing income poverty, which has been the focus of many interventions, but also include interventions geared towards reduction of human deprivation in all dimensions (Chopra, 2005, p. 52). To achieve a global reduction of poverty as per the MDGs by 2015, the third world countries comprising the world’s poorest countries need to pursue wide ranges of reforms with developed nations responding to the effort through improved trade terms and increased aid. According to Chopra (2005), action is critical in ensuring global financial stability and ensuring that poor countries are at par with developed nations in the adoption of technology and in scientific and medical research (p. 52). Further, the wealthy nations must open their markets to the products of the poor countries, with aid and debt relief increased to help the poor countries help themselves without the interference of the wealthy nations, which has marked most of the intervention programs. Nevertheless, the poor nations need to give voice to their need and influence decision-making in international forums, noting that in most forums the powerful developed countries make much of the decisions related to the development of the poor nations. Therefore, for the world to end third world poverty and ensure that the global platform allows equal opportunities and competition to all, the international community needs to review existing intervention programs. Among interventions that can aid the process of ending third world poverty that have been part of the implemented strategies, include one promoting equal opportunity through the expansion of economic opportunities for poor people through the stimulation of overall growth (Chopra, 2005, p. 51). Additional strategies towards offering equal opportunity is building up the poor countries assets and increasing the asset returns through market and non-market action. As stated in the discussion of causes of poverty, one of the mentions causes is an underdeveloped population; therefore, offering opportunities for economic expansion will help these populations begin thriving thus facilitate a reduction of poverty. Furthermore, another attributed cause of poverty is a closed market that does not allow the poor nations to promote their products in the developed nations; however, creation of opportunities through the opening of markets will enable them access the international market. Additionally, the promotion of assets especially within the international community is another strategy of providing equal opportunities to the poor nations. Second intervention is facilitating empowerment through adoption of accountability in state institutions and response to the needs of the poor people, as well as strengthening the participation of poor people in political processes and local decision-making (Chopra, 2005, p. 52). Further, empowerment requires people be encouraged to participate in political processes, local decision making, and eradicating social barriers that contribute to gender, ethnic, racial, religious, and social distinction. Dealing with unaccountability in state institutions including governments ensures successful address of some of the cause of poverty, which is corrupt government. Further, strengthening people’s participation in decision-making will provide the link between the people, the leadership, and the resources resulting in better resource usage that has been lacking in many third world countries. The third factor in addressing poverty in the third world is enlargement of security through reduction of people’s vulnerability to ill health, economic shocks, policy induced dislocations, natural disasters, and violence (Chopra, 2005, p. 52). Notably, health is a significant factor in development because when people are healthy they are more likely to engage in economically productive activities compared to when they are ill or undergoing natural circumstances that reduce their efficiency. Security should also include protection from violence, and helping the people deal with adverse shocks when they occur. Maintenance of security is important to offer people an opportunity to work towards developmentally beneficial activities without fear of violence, disease, or natural disasters, and incase such events occur people should know their country has the capacity to address them and restore order. The implementation of some of these factors as discussed in the subsequent section has been ongoing in many parts of the third world realizing a steady decline in poverty. However, the number of the poor continues to be significant denoting a failure in the effective of the strategies, and requiring developmental agencies and developing nations to either adopt different strategies or approach the existing strategies from another side. Nevertheless, one cannot claim that the international community has not been trying to meet the MDGs especially in the third world and some poor parts of the developed nations.

Marketing Essay example -- GCSE Business Marketing BTEC Coursework

Marketing According to the American Heritage Dictionary, marketing is defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined. Successful companies also pay close attention to the competition and use failures and successes to their advantage. An advertising and promotions plan will include such items as identifying target markets, creating messages to the market and what avenues will be used to communicate the message. The plan should also identify how successes are measured through the use of a quantifiable list that tracks whether or not the tasks are accomplishing the goals. One of the most valuable factors of successful marketing is to know your target market. If Anheuser-Busch, one of the most recognized trademarks in the world, targeted customers under the legal drinking age of 21 years, chances are they would not be a world leader. The most effective way to find out about the targeted market is through basic market research. How will they perceive the offered product or service? The best way to find out what they want is to ask them. Send out surveys and offer incentives f...

Market Opportunities for Soft Drink Companies Essay

Companies in the soft drink manufacturing industry are facing intense competition from the domestic and foreign brands,resulting in rising promotional costs and sinking profit margins. The consumers are going for real â€Å"value† for their money ,choosing drinks with better health value. Acurrent ban on sales of carbonates shows in the trend analysis given below:- {draw:frame} COMPANY GROWTH RATE Our company has shown a declining growth rate due to change in value perception and behavioural differences of consumers due to governmental bans all over the country. A public clarification would help us change the consumer perception. We need to make our core value based products to be fresh and relevant. We also need to sharpen our focus in this industry for maximum effect. {draw:frame} The trends of our own product offerings in the market are shown in the graph as below. Here we can notice a declining trend. {draw:frame} This declining trend can also be seen as a loss of our market segment to healthier drink options like fuit juices and water . It is quite evident in the graph given below:- {draw:frame} High sales volume in the water drinking segment and health juice segment shows that customer want better value and there perception is based on the changes in the microenvironment brought about by our competitors. There is a possibility of high â€Å"customer churn† in the future as our company’s sales decline. A 5 percent reduction in the customer defection rate can increase profits by 25 percent to 85 percent. According to the expectancy value model we ned to look into altering the beliefs about our brand which is effected by physical risk perceptions. Here we are seeing intense segment rivalry in our eange of products. Also there is lower entry barrier. The companies point of view needs to be visible on active information search. A customer’s decision to be loyal or defect from buying our products depends upon the large number of small encounters of the company which should lead to memorable customer experience.

Marketing Plan for the Body Shop Essay

Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one  sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can use marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Contents | Page| 1. Introduction | 4| 2. Current Marketing Situation Analysis * Background Information * Current Market Analysis * Competitor Analysis| 5 – 9| 3. SWOT Analysis| 10 – 11| 4. Marketing Objectives * Short Term * Long Term| 12| 5. Marketing Strategies * Short Term(Advertisement, Discount, Sample, Sponsorship) * Long Term(Marketing mix : Product, Price, Place and Promotion)| 13 – 15| 6. Marketing Tactics * Short Term * Long Term| 16 – 17| 7. Marketing Budget| 18 – 19| 8. Conclusion| 20| 9. Bibliography| 21| 10. Appendices| 22 – 28| ————————————————- Introduction â€Å"Do you want to be more beautiful?† Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer. Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials. Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumer market is mainly women, the demand of men’s cosmetics market is increasing especially of the concealer. This is because men need a better appearance that it is good for their work and interpersonal relationship. Therefore, The Body Shop needs to enlarge the market with the men’s market. Not only the women market is important, but also the men market. This marketing plan suggests some marketing strategies, which uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. For increasing sales of Tea Tree Concealer, we can mainly use promotion tools, such as advertising; and promotion mix strategies, such as push strategy and pull strategy. For open up the men’s concealer market, we can use product strategy, price strategy, place strategy and promotion strategy, to promote the new product, â€Å"Men’s Tea Tree Concealer†. The marketing plan for Tea Tree Concealer is presented as follow. ————————————————- Current Marketing Situation Analysis Background Information * L’Orà ©al – Company Overview The L’Orà ©al Group is the world’s largest cosmetics and beauty company. Over 500 brands and many thousands of individual products such as hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances five worldwide research and development centers. There are two in France and one in the U.S, Japan and China. On 17 March 2006, L’Orà ©al purchased cosmetics company The Body Shop for  £652 million. Their slogan is â€Å"Because we’re worth it too† and the Head office is in the Centre Eugà ¨ne Schueller in Clichy, Hauts-de-Seine, near Paris. In 2003, L’Orà ©al announced its 19th consecutive year of double-digit growth. In 2007, L’Orà ©al was ranked 353 in the Fortune Global 500. The targeted markets of L’Orà ©al are mass, professional, luxury, and active cosmetics markets.They own interests in various activities such as fine chemicals, health, finance, design, advertising, insurance. * The Body Shop – Company Overview The Body Shop International plc, a part of the L’Orà ©al family, which specialized in producing beauty and cosmetics products. It is founded in the UK in 1976 by Dame Anita Roddick. There are more than 2,400 stores in 61 countries including Thailand, Australia and America. â€Å"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.’’ –said Dame Anita Roddick, founder of The Body Shop. The Body Shop creates a non-animal-testing and a fair trading company image. Every product is animal cruelty free and it is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for its Against Animal Testing policy. The Body Shop believes in fair trade, had set up own fair trade programme, called Community Trade. Community Trade works over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. The Body Shop has five core values, which are Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Current Market Analysis * L’Orà ©al / The Body Shop In this section, we will divide into three parts related to market analyses. Frist, the market share of the L’Oreal in the world as The Body Shop is under this brand. Second, the market share of The Body Shop in the world and Hong Kong. Third, explain the target group and their needs of The Body Shop. First, the L’Oreal is a worldwide brand which its shops located in 130 countries. The largest market of the L’Oreal is Asia, Pacific, followed by Western Europe and Northern America, which means Asia has a very high potential to keep increasing. From the graph next to, Asia, Pacific share nearly one-third of the worldwide cosmetic market. Also, from the expectation of Euromonitor, the market share in Asia Pacific will be changed in 2013, the share of China will increase from 22% to 28 % Breakdown of the worldwide cosmetics market Breakdown of the worldwide cosmetics market Moreover, due to the improvement of the technology and increase in quality of life, more and more cosmetic products appear in the market, causing keen competition. In 2011, the L’Oreal is act as leading role in the world, which is 20% of sales more than the other. Second, The Body Shop promotes using organic material and adopting community fair trade, that’s suit the taste of people in the world which have a higher standard of environmental friendly. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011. Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. The New Market refers to Asia, Pacific Area, for example, China and Middle East. Although we cannot judge that the market share has increased, we can compare the proportion of sales by geographic. The New Market increased 1.4% form 46.9% in 2010 to 48.3% in 2011. This means The New Market has become more important to The Body Shop. The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. These products are mainly decided for female, as skin  in different between female and male. Also, the Body Shop promotes using organic materials to make their products. Citizens improve their sense of environment, so the reasons for citizens to choose their cosmetic products not only force on the quality of the product but the level of environment friendly of the product. Furthermore, The Body Shop buys the raw materials under a fair trade system which they have fulfilled their social responsibility, the farmer can earn more compare to other products which do not adapt fair trade. Customers will consider this point as their decision criterion. Lastly, ‘there is only one way to beautiful, nature’s way.’ This slogan is very impressive for nowadays customers. It’s because there is a lot o f news or report point out that chemical has been put into cosmetic products. Also, as the quality of life increased, customers are willing to spend more money to buy nature products. * Concealer Market Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. It is an important character that it can give people a better appearance. This product is mainly used by women, but use among men is increasing. The concealer is a type of makeup used to cover under-eye circles, pimples and other small blemishes visible on the skin.The concealer also can cover redness and even body flaws such as birthmarks, scars and vitiligo. The market of concealer has intense competition, for instance, The Body Shop(Product name: Tea Tree Concealer), Bobbi Brown(Product name: Creamy Concealer), Cle de Peau Beaute(Product Name: Concealer), Beauty Tech(Product Name: Ice-cream Concealer ), MAC(Product Name: Select Cover Up), Shu Uemura(Product Name: Point Cealer) etc. Also, some of the concealer is especially for a part of skin: for example, whole face, under-eye circles, pimples. * Product Review – Tea Tree Concealer (The Body Shop) We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Also, it traditionally used to promote healthy-looking skin and has fantastic skin moisturising properties. It costs HK$139 / 4.5g (2012’s price). Competitor Analysis * Jurlique Jurlique has spent 25 years to explore the organic and biodynamic ingredients and our unique Bio inherent â„ ¢ process to create the purest, most powerful skin care. From biodynamic farms in South Australia, the leading natural innovation, we have to unlock the potential of the combination of nature and science to create an effective product is beautiful. Just means you healthy, beautiful skin. The Jurlique farm: Their factory on the farm lived a pampered life. Jurlique’s founders searched the world’s richest, most clean on Earth, to build our farm. They found that, in Adelaide (Adelaide Hills). Today, this pristine environment is a wide variety of plants, herbs and flowers, and provides the natural forces Jurlique high performance mixed. As the only Australian beauty brand, our own certified biodynamic farm (NASAA, the National Association of Sustainable Agriculture, Australia certification), we can prove the purity of our harvest. We follow strict organic and biodynamic farming principles, in order to achieve our recognition. In order to maintain a perfect nature, we tend to pick the crop of hand-sorted. The nature of the work and do not oppose it, and we strive to create a richer soil, which means healthy plants, extract and more effective products. So this is a natural process, better farming more beautiful skin. Benefits: It is a natural skin tones covering cream, in order to help to reduce the appearance of defects. Also, it can help balance oily skin surface sebum moderate and can help protect environmental aggressors. Ingredients: The witch hazel extract objects and tea tree oil help to gently clean and moderate sebum in the skin surface. The marigolds and self-healing extract offers comfortable performance and help rebalance the sensitivity. Aloe extract and glycerin strongly hydrate, and helps to soften the skin. Grapefruit seed extract contains antioxidant properties and helps protect the skin against environmental damage. * Oriflame Oriflame was founded in Sweden in 1967 by Hanlin brothers, has become an international market in more than 60 countries around the world. Cosmetics direct selling company. Oriflame has a wide variety of innovative product lines, Sweden, natural beauty products â€Å"by 360 Million independent sales consultants are sold worldwide, and has created more than 1.5 billion euros a year in sales. It is natural beauty products from Sweden. Oriflame offers industry-leading career opportunities, and help people to earn income from the first day of added while moving. The goal of the current personal dreams and ambitions, this is our unique the career concept – â€Å"the creation of wealth today, tomorrow achievements Dream.† Respect for people and nature, become the basis of the company’s operating Philosophy, and is reflected in the company’s social and environmental policies. Oriflame co-founder of the World Children’s Fund, and contributions to numerous global philanthropy projects. Oriflame is a listed companies, the stock is listed on the NASDAQ OMX Nordic Exchange. ————————————————- SWOT Analysis We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. We use the SWOT Analysis to analyse Tea Tree Concealer’s Strengths, Weaknesses, Opportunities and Threats. Strengths The Body Shop International plc is a part of the L’Orà ©al Corporate group. L’Orà ©al Corporate has a lot of capital, it can support The Body Shop International plc’s finance and it can have some large scale promotional campaign without consider financial problem. Also, the L’Orà ©al Corporate is the largest cosmetics and beauty company in the world. It is famous, so, The Body Shop International plc can use the L’Orà ©al Corporate’s brand name to have some promotion and it will be more effectively. Furthermore, the Body Shop International plc has a positive reputation and image because of their non-animal-testing and fair trading company image. It can attract some customers, who support non-animal-testing and fair trading, to buy the products. For the Tea Tree Concealer part, one of its strengths is that it is a handy portable stick. This is because customers can easily bring it goes out and leave in somewhere easily. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too. Moreover, the Tea Tree Concealer is made of organic tea tree oil, which is not only an infusion perfect to help blemished skin, but it can also attract customers, who support using organic raw material, to buy it. Weaknesses The Tea Tree Concealer only has one color tone, it is not suitable for every because different people have different skin color. It only has one color tone that it can satisfy a little part of customers but not lots of customers. Without doubt, everyone has different skin, such as dry skin, oily skin, combination skin, normal skin and sensitive skin. The Tea Tree Concealer only has one type and it also cannot satisfy lots of people, only a little part of customers can use it. Also, as we all know, The Body Shop International plc is founded in the UK in 1976 by Dame Anita Roddick. It is a western company and their products might be more suitable for foreign people. Therefore, the Tea Tree Concealer may not be suitable for Asian. It cannot satisfy more people. Opportunities First of all, many existing cosmetics and skin-care products were tested on animals before they promote to the market in order to make sure the usage of them will not harm human bodies. However, The Body Shop against animals testing, every one of the products is animal cruelty free and vegetarian, which means we do not destroy the habitat of the animals and us. As a result, this is an opportunity of us to promote our product with this special characteristic. The second one is that the product have not taken care the men’s market. The skins of men and women are not the same, so do the needs of them. If we still only focus on the women’s market, our sales would only stay in the same level, so we should not only focus on the women’s needs but also the men’s to enlarge the market. As a result, this becomes one of the opportunities for the company to expand the men’s market and to increase sales volume. Third, the Body Shop is supporting Community Fair Trade, for example in Kenya. Most of the products contain Community Trade ingredients. This can attract customers who are also supporting Community Fair Trade. The body shop is also defending human rights, in order to treat all people in a fair and open fashion, to respect and value their integrity. Last, we are seeking and sustaining natural materials, and using planet’s resources wisely. These are the ways how we approach our environmental target, protect our planet. Threats The competition from competitors such as Jurlique’s natural skin tones covering cream who are also at the same level is keen. They are also providing same type of products and which are inexpensive to attract our same target groups. As a result, we have to consider about what are our vantages and extent them to get more awareness. Furthermore, the brand image of The Body Shop has become old, and is it not that attractive to the new young customers. So there is a need for The Body Shop to rebuild the image into fashion and vitality. ————————————————- Marketing Objectives Our marketing objective has two parts, one is short term and other one is long term. We will explain as follow. Short Term Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular. Therefore, the marketing objective is to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term. It means that we will increase 5-10% sales of Tea Tree Concealer in 5 months. Long Term As for the long term objectives of The Body Shop, it mainly has two steps want to achieve. 1. Develop a new tea tree concealer for men From different researches in the market, we know that the make-up market for men is now expanding; more men are more focus on their appearance for different perspectives. Therefore, The Body Shop should invent a new tea tree concealer for men only, which can focus on the needs of men, such as promotes healing of acne, keeps your skin elastic and improves appearance of wrinkles and fine lines. As a result, the company would like our research and development department can invent a men concealer within nine months’ time. 2. Sale 10000 concealer within six months The company aims at maximizing the profit of the company. If The Body Shop promotes the new product, â€Å"Men’s Tea Tree Concealer†, its focus on the needs of men, so The Body Shop can increase its profit as it promotes a new men product. The company will have a questionnaire in the future so that we can know more about our market, for example, setting our target group, the price that people can accept, which promotion strategies is the best for our market. As a result, we would like to sell 10,000 pieces of concealer within six months’ time, which is a measurable objective. ————————————————- Marketing Strategies Short term To mention the short term objective of the Body Shop, we mainly want to attract some new customers by the new products. On the other hand, we also need to make the original customers continues to consume on our brand. And thus, we have discussed four mainly short term strategy to achieve our aim. 1. Advertisement The Body Shop can have three major ways to show our advertisement. The first one is Facebook. Nowadays, Facebook is a popular website to let people share their feelings and photos. And Facebook in Hong Kong is also necessary to people. Thus, do promotion on Facebook is an effective way to make more people know our new products. The second one is magazines. Magazines major target is office workers and the teenagers, and this target group is same as our products. Therefore, promotion on the magazines one big page can easy to let our targets know our new products. And the third one is promote next to the MTR escalator. MTR has many streams of people every day. And it is free when the people are standing on the escalator. So, display on the escalator advertisement board is also easy to let people know our promotion. 2. Discount For the general customers, The Body Shop can give them 5-10% off discount. And the VIP can get one more discount after the new product has got 5-10% discount. It will be effective that the cheaper price can make the people try it and also it can conveniently to attract more people being The Body Shop VIP. 3. Sample The Body Shop can give out the sample more effectiveness. If we just commonly give out the sample on the street will wreck the value of product. And thus, we have planned to ask people like and share the post on Facebook, after that show it to the staff, then they can get one sample. This method can let people try our new product and also indirectly help our brand having a promotion simultaneously. 4. Sponsorship We try to have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of Body Shop. Sponsorship can provides a great means of broadening our competitive edge by improving our company’s image prestige and credibility by supporting events that your target market finds attractive. Long term For the long term plan for the Body Shop, the company purposes one and half year plan, which help the Body Shop to achieve the goals on developing a new tea tree concealer for men and increase the sale for product. The company will divide the plan into 4Ps. Product: As we all know, the make-up market for men is now expending so the Body Shop should grab this golden opportunity to develop a new tea tree concealer for men only. The skin is different between men and women, the company should focus on the needs of the men’s skin purpose. The company target group is based on beneficial segmentation because our product is only for men who have acnes on their faces. Although we all know that the cost for Research & Development is very high, the company think that people will also come and buy our product. Recently the company has done a survey on the Body Shop and its products. The interviewees thought the Body Shop is popularization, people are able to afford the price range. Therefore, we think put in money on R & D, later on, the Body Shop not only can earn the profit, also earn the advertisement benefit as they not only care about women but also men. Price: Market-Penetration pricing is the company choice on setting price. The tea tree collection of the Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. Therefore, we decide that when the product first enters to the market, the company will set a relatively low price so that it can attract more customers and get feedback from the public. People will consider buying our product because of low price, after they have used, they can re-buy the company’s product. Moreover, in market there is just a little amount of concealer that is only men, our product must keep a competition with other products because if the price set very low from the average, other competitors will also set a very low price, this cannot help the company to maximize the profit, it will greater the loss. If we set a high price, people are not willing to buy the company product as there are other concealers available in the market. The company set a price on $159 per new tree concealer for men which is a reasonable price. Place: In order to let more people to know more about the new tea tree concealer for men, the company will set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Promotion: First, the company will give out some sample if people click ‘like’ in Facebook fans page, with the advance of technology and the common of using smart phone, people are more easy to obtain different information online, so Facebook is an efficient channel to promote the new tea tree concealer. The  company will maximum given out 10000 sample tea tree concealer. Second, the company decides to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. In this way, we enjoy a promotional advantage as participants will share their video clip for one another so that more people will know about our product. Also, the participants can show a positive experience for the public, the public can see the positive sides of using the new tea tree concealer. ————————————————- Marketing Tactics The short term and long term’s action plan is presented as follow. It shows the different strategies use in different time. Short term Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Long term Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months ————————————————- Marketing Budget | THE BODY SHOP| | | Statement of Comprehensive Income| | | (for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer )| | | | | | | | | | | | | | | | | | Short Term (5 months)*| | Long Term (18 months)*| | | | | | Note| | HK$| | HK$| | | Sales| | | 1| | 4,170,000| | 1,590,000| | | Less: Cost of Goods sold| 2| | 1,876,500| | 715,500| | | Gross Profit| | | | 2,293,500| | 874,500| | | | | | | | | | | | | Expenses| | | | | | | | | | Advertising Expenses| | 3| | (520,000)| | -| | | Samples Expenses| | 4| | (646,350)| | (238,500)| | | Research and Development Expenses| 5| | -| | (400,000)| | | Promotional Booth| | 6| | -| | (29,500)| | | Video Promotional Campaign| 7| | -| | (15,000)| | | | | | | | (1,166,350)| | (683,000)| | | | | | | | | | | | | Net Profit| | | | | 1,127,150| | 191,500| | | | | | | | | | | | Statement of Comprehensive Income *Before having promotion, the sales is HK$ 3,750,000 in 5 months. **Long term’s sales period is 6 months. Note: 1. Sales: * Short term: HK$ 139 x 30,000 = HK$ 4,170,000 Sold 200 pieces of concealers a day; sold 30,000 pieces of concealers in 5 months. * Long term: HK$ 159 x 10,000 = HK$ 1,590,000 Sold 10,000 pieces of concealers in a half year. 2. Cost of Goods sold: According to Prudence concept, the cost of concealer is 45% of the price. * Short term: HK$ 4,170,000 x 45% = HK$ 1,876,500 * Long term: HK$ 1,590,000 x 45% = HK$ 715,500 3. Advertising Expenses: HK$ 1 x 500,000 + HK$ 20,000 = HK$ 520,000 $1 /page in magazine; 50 magazines; MTR Advertising Expenses HK$ 20,000/month. 4. Samples Expenses: The sample size will be the 1/3 of the original size, the cost of the sample also be the 1/3 of the original cost. * Short term: HK$ 20.85 x 31,000 = HK$ 646,350 Each sample costs HK$ 20.85 (HK$ 139 x 45% x 1/3); 31,000 pieces of sample. * Long term: HK$ 23.85 x 10,000 = HK$ 238,500 Each sample costs HK$ 23.85 (HK$ 159 x 45% x 1/3); 10,000 pieces of sample. 5. Research and Development Expenses: These expenses include research information’s cost and develop the Men’s Tea Tree Concealer’s cost. Around cost HK$ 400,000. 6. Promotional Booth: HK$ 500 x 59 = HK$ 29,500 Each store has a promotional Booth; It costs around HK$ 500 for each. The Body Shop has 49 stores in Hong Kong. And it has 10 booths as spare. 7. Video Promotional Campaign: HK$ 1,500 x 10 = HK$ 15,000 Each winner has $1500 cash. There are 10 winners in total. ————————————————- ————————————————- Conclusion In conclusion, based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy  men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Bibliography * The Body Shop (seen on 20th September 2012) http://www.thebodyshop.com.hk/tc/index.aspx * The Body Shop – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/The_Bodyshop * L’Orà ©al (seen on 20th September 2012) http://www.loreal.com/_en/_ww/index.aspx * L’Orà ©al – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/Loreal_Kids * Oriflame (seen on 8th November 2012) http://gb.oriflame.com/ * Oriflame – Wikipedia, the free encyclopedia (seen on 8th November 2012) http://en.wikipedia.org/wiki/Oriflame * Jurlique (seen on 8th November 2012) http://www.jurlique.com/ * Skin Care – Jurlique – Hong Kong (seen on 8th November 2012) http://www.jurlique.hk/catalog/main.php?cPath=1 ————————————————- ————————————————- Appendices 1. Sample of the Questionnaire Questionnaire on The Body Shop’s Tea Tree Concealer| Hello, we are students of the Hong Kong Institute of Vocational Education (Morrison Hill), we are conducting a project of Marketing, and is currently conducting a survey about The Body Shop Tea Tree Concealer. All of the information you provide in this questionnaire will not be used for commercial purposes, and destroyed at the end of the project-based learning. 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Ã¥  £ 1 Ã¥  £ 2 Ã¥  £ 3 Ã¥  £ 4 Ã¥  £ 5 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) Ã¥  £ popularization Ã¥  £ with enterprise conscience Ã¥  £ expensive products Ã¥  £ good quality of products Ã¥  £ poor quality of products Ã¥  £ othersï ¼Å¡_______________ 3. Have you ever seen the tea tree concealer of The Body Shop? Ã¥  £ Yes ( go to question 4) Ã¥  £ No (go to question 5) 4. Have you ever bought this tea tree concealer before? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ coupons Ã¥  £ influence by media Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ Personal feeling Ã¥  £ I don’t do any make-up Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Advertisement Ã¥  £ Discount / coupon Ã¥  £ Sample Ã¥  £ Gift / Present Ã¥  £ Others:_______________ 9. What is you gender? Ã¥  £ Female Ã¥  £ Male 10. What is your age group? Ã¥  £ 18 or below Ã¥  £ 19-25 Ã¥  £ 26-32 Ã¥  £ 33-39 Ã¥  £ 40 or above 11. What is you occupation? Ã¥  £ Banking / Finance Ã¥  £ Engineering Ã¥  £ Building / Construction Ã¥  £ Hotel / Tourism Ã¥  £ Education Ã¥  £ Retailing Ã¥  £ Beauty Care Ã¥  £ Others:_______________ ~ Thank You!! ~| The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The link is as follow: https://docs.google.com/spreadsheet/viewform?pli=1&formkey=dGNfd3ppOXNxc3JTVUVZMUdtdFVIS3c6MQ#gid=0 2. Result of the Survey 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Before the company asks questions about the concealer, some background information about the brand name is needed. This question ask the interviewees to give marks on The Body Shop, the average marks is 3.83, nearly 70% of interviewees give more than the average marks so the Body Shop have a positive image in public. 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) As mentioned above, the Body Shop has a positive image so the company would like to know more about the opinions from the public. More than 80% of interviewees responded that the Body Shop is popular is Hong Kong, there are lots of shops in different parts. 32% and 52% of interviewees think the Body Shop run its business with enterprise conscience and the product quality is high respectively. However, 11% and 4% of interviewees have negative image on the Body Shop, they think the products are quite expensive and the quality is not really good. Therefore, we may consider the price while setting for the new tea tree concealer for men. 3. Have you ever seen the tea tree concealer of The Body Shop? The company should have some evaluation meeting on the promotion strategy on tea tree concealer as the nearly 60% of them have never seen the tea tree concealer before which cannot help the company to increase sales. Only 40% have ever seen the concealer before, this reflects the promotion is not strong enough. 4. Have you ever bought this tea tree concealer before? There are totally 59 interviewees responded that they have seen tea tree concealer before but only 40 of them which is nearly 70% have bought before, this seems to be a huge number. However, overall speaking, for all the interviewees, there are only 29% of them bought it. This is not a good situation because only few amounts of people have bought before. 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? For another 79 interviewees, 50 of them will consider to buy tea tree concealer, which is 63%. This means there is higher potential for our market to expand. It’s because the public don’t know about the advantages of the tea tree product. From this question, we know that our promotion is not strong enough so we have to improve in future. Also, people may consider about the benefit of the product which is an important element for customers to choose. 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) For this question, the number of interviewees have to answer is 90, this question aim to find the reason for customer to consider buying our product. 77of the interviewees think that the functions and benefits is very important, 74 of them think the price is reasonable to afford, this means people are consider about the quality and price. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. So when the company decides to develop the new tea tree concealer for men, some specific function should be added on in order to attract more people to buy. 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) For this question, the number of interviewees have to answer this question is 48. 25 of them responded they don’t make –up so this group of people is not the company target. 27 of them think the price is relatively high which is a disadvantage, also there have to face the competition from other brands, so people will affect by other company. 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) In order to set the company promotional strategy, this question ask about which ways can attract people to buy the tea tree concealer. 85% of them think discounts and coupons are very attractive for them to buy. Moreover, give out samples is also a good way to promote the tea tree concealer. 92 of the interviewees think that gift is quite attractive as they can try to us our product. If the feedback is good, they will re-buy the company’s product. 9. What is you gender? For this questionnaire, there are 87 males and 51 females have answered our questionnaire. 10. What is your age group? Nearly half of the interviewees belong to age between 19 and 25 and 30% are belong to age between 26 and 32. 11. What is you occupation? 33% of the interviewees are students who don’t have enough buying power which may affect our result a little bit. Moreover, the remaining interviewees are